Qingyang Suona Intangible Cultural Heritage From The Perspective Of Cultural Memory Research On The Communication Strategy

Cultural revitalization is an important aspect of rural revitalization.The report of the 20 th CPC National Congress points out that we should adhere to creative transformation and innovative development,inherit the fine traditional Chinese culture,and meet the growing spiritual and cultural needs of the people.In particular,it mentions that we should "strengthen the protection of cultural relics and cultural heritage".Intangible cultural heritage has vitality,authenticity and integrity.It is not only a precious cultural resource but also a cultural memory belonging to a nation.As a national intangible cultural heritage,Qingyang Suona bears the history and folk culture of Qingyang for thousands of years and the memory of social changes,which indirectly shows the profound folk culture charm of Qingyang.Under the background of rural revitalization,the intangible cultural value of Qingyang Suona is more prominent.From the perspective of cultural memory,this paper attempts to construct the internal logic of Qingyang Suona and cultural memory by field investigation,in-depth interview,text analysis and other methods,and sort out the communication status of Qingyang Suona in the contemporary era,so as to explore the existing problems and opportunities in the communication of the intangible cultural heritage of Qingyang Suona.And how to promote the dissemination of Qingyang Suona’s intangible cultural heritage and continue the cultural memory of Qingyang Suona’s intangible cultural heritage is proposed.The study found: The intangible cultural heritage of Qingyang Suona has a long history,profound meaning,profound cultural connotation and important social and cultural functions.At present,Qingyang Suona is mainly transmitted through the cultural protection department of the government,inheritors at all levels and other subjects through interpersonal communication,group communication and mass communication.With the constant updating of the communication context,some problems are exposed in the communication process.This makes the cultural memory of Qingyang Suona crack.This research aims to further expand the communication dimension of Qingyang Suona under a new context,enrich the subject and content of communication,and better continue the cultural memory of the intangible cultural heritage of Qingyang Suona.