Analysis Of Financial Strategy Of Cultural Enterprises Driven By Business Model Innovatio

State the increasing focus on cultural construction and the Internet,the rapid development of network information technology such as large data,and opportunities for cultural enterprises brought new test,only implementation in accordance with the present economic environment of business model,to stand out from many competitors hand.The innovation of business model will affect the formulation of financial strategy,thus affecting the realization of enterprise value.Enterprises must improve the matching degree between business model and financial strategy if they want to make profits.There are a lot of domestic literature on business models,but they tend to focus on the business model of enterprises from the perspective of strategic positioning,business decisions and so on.There are few specific studies on how business model innovation drives financial strategy.Therefore,from the perspective of financial management,it is the original intention of this article to discuss the innovation of the business model of cultural enterprises,and it is also the theoretical significance of this article.The cultural industry is one of the emerging industries,which is quite different from other real industries.There is also a lack of research on the specific financial strategy implementation of cultural enterprises in the existing literature.It is hoped that the results of this paper can be used for domestic or upcoming business model transformation.of cultural enterprises provide some useful experience.This paper is divided into six chapters and adopts the method of combining literature research and case study.Firstly,related concepts and theories are sorted out and the research status of business model and financial strategy at home and abroad is summarized.Secondly,it discusses the motivation and specific content of A company’s business model innovation.After selecting the Wei-Zhu six-element model as the analysis framework,the business model of A company was systematically analyzed from the perspectives of positioning,key resources and capabilities,business systems,profit models and cash flow structure,and the concept of balanced scorecard was used for reference.Constructed an evaluation index system to evaluate the suitability of business model and financial strategy.Finally,suggestions on optimizing the financial strategy of A company and the enlightenment to enterprises in the same industry are put forward,in order to provide experience and reference for the business model innovation of cultural enterprises in my country.