Research On The Business Model Of C Cultural And Creative Enterprise Under The Background Of Internet

With the gradual implementation of the "14th Five-Year Plan",cultural and creative industry has also achieved profound development,keeping up with the international development trend,taking quality and quality improvement as the main development direction,leading the industry to develop towards standardization.Along with the supply-side reform,the government will further optimize the consumption structure and realize the continuous upgrading of consumer goods.As an important part of the upgrading of cultural consumption,the cultural and creative industry will receive further strong support from the government during the "14th Five-Year Plan".Although the state strongly supports the development of cultural and creative industries,the development of cultural and creative enterprises has encountered a bottleneck.The core of cultural and creative products is culture and creativity,but facing the rapid changes of The Times,it is difficult to adapt to the new needs of consumers and grasp the rapidly changing market opportunities.As an emerging form of business,most cultural and creative enterprises are faced with general problems such as fuzzy positioning,imperfect business system and weak key resource capacity.Different from other traditional enterprises,cultural and creative enterprises cannot solve their development problems through simple imitation.It is necessary to find a suitable business model to guide the development of cultural and creative enterprises.In the "Internet plus" environment,as the constituent unit of cultural and creative industry--cultural and creative enterprises,how to promote the development of their business model is the top priority for the development of cultural and creative enterprises.In this paper,through the innovative design of the business model of C cultural and creative enterprises,on the one hand,it provides a construction direction for the development of its enterprises,and on the other hand,it also provides thinking for the operation of similar cultural and creative enterprises.In order to highlight the practicability of the business model of cultural and creative enterprises,this paper adopts the case analysis method and takes C cultural and creative enterprises with strong industry representation as the research object.Using the questionnaire survey method,the market satisfaction of cultural and creative products was investigated,and through statistical analysis,its own positioning was clarified.By interviewing the founders of the company,the current operating situation of C Creative Company was analyzed,and the O2O+ cross-border integration business model path innovation was designed.The effective operation of the model was guaranteed through university alliances,business alliances and rural women.This paper focuses on the application of business model theory and the analysis of actual cases.In order to promote the combination of Yunnan intangible cultural heritage culture and cultural and creative industry as well as the actual development of C cultural and creative company,this paper constructs the O2O+ cross-border integration business model innovation path of cultural and creative enterprises from different perspectives through hierarchical analysis.This paper also provides some directions for the development of poverty alleviation industry.