Research On The Business Model Transformation Of L Company Under The Background Of The Internet

The new ideas,technologies and applications of the Internet era have brought new vitality to the business model of enterprises.The continuous emergence of new business models has brought strong competitiveness to many companies,but at the same time,it has also caused a huge impact on companies with more traditional business models.L Company,a traditional ethnic cultural enterprise,is one of the affected companies.Due to the backwardness of the business model,the company has encountered problems such as reduced revenue,loss of customers,and reduced product competitiveness in its operations.The situation of L company is not optimistic,and the business model must be adjusted for the company to get better development.In response to these problems,the thesis takes the business model canvas as the theoretical framework,summarizes,and analyzes the problems existing in the business model.And according to the actual situation of the company,using the concepts and technologies that can be learned and used in the Internet era,the elements of the business model were adjusted,and the design of the transformation plan was completed.In the structure of the research,firstly,the thesis states the background of the research,puts forward research questions,and clarifies the research ideas and methods.Secondly,this thesis describes the literatures,systematically introduces the relevant concepts and tools used in this research.Next,thesis shows the current situation and existing problems of L company’s business model and presents the company’s business model transformation plan.Finally,thesis summarizes the research results,contributions,and deficiencies.In terms of research methods,this paper uses the literature research method to analyze the impact of the Internet through literature and theoretical study,learn to master the concept of business model,and master the business model canvas as analysis tool.Then,using the case study method,based on the theory and framework of the business model,use the canvas tool to sort out the current business model of L company,and combine the data to further analyze the problems arising from the 9 elements under the Internet era.Next,analyze the impact of the Internet on each element of the business model,find the adjustment direction and method of each business model element according to the company’s advantages,disadvantages,capital situation,and combine the actual data in the market to form a business model transformation plan.It is hoped that this research can not only provide effective advice and guidance for the future development of L company,but also provide reference for similar ethnic cultural enterprises in the same industry,to better carry forward and inherit the essence of cultural.