The Research On Financial Pressure Of Business Model Innovation Of Zhejiang Daily Digital Culture Group

With the continuous development of big data and other digital technologies,the connection between different media is gradually strengthened,and the trend of media integration is emerging.In terms of technology,with the rapid development of "Internet Plus" and mobile terminal devices,traditional media enterprises have been greatly impacted and need new ways to realize transformation and upgrading.In the aspect of system,the state attaches more importance to the development of the cultural media industry in recent years,and has introduced a number of policies to support it.Under the background of favorable policies and market drive,many traditional media enterprises embark on the road of transformation.In this process,enterprises will face pressure from the market,government,shareholders and other parties,and the financial performance of these pressures is financial pressure.Excessive accumulation of financial pressure will make the enterprise into financial difficulties,so it is of great significance to pay attention to the financial pressure of the enterprise to ensure the sustainable development of the enterprise.The media industry belongs to the industry of high investment,high technology and high risk,which makes the financial pressure higher than other industries.This paper takes Zhejiang culture as the main research object,analyzes the financial pressure of its business model innovation,and tries to provide some reference for the prevention and control of financial pressure in the news media industry.Firstly,the paper analyzes the business model innovation of Zhejiang number culture by using the theory of corporate strategy and value network.Secondly,a financial pressure index system suitable for the media industry is constructed by combining the risk list tool and Cox proportional risk model to measure its comprehensive financial pressure.The model results show that cash flow pressure,enterprise scale input will have a positive impact on the survival time of enterprises,while profitability pressure,growth pressure,operating pressure and research and development ability will have a negative impact on the survival time of enterprises.The application of Zhejiang culture shows that the financial pressure is good and the sustainable development ability is high.Thirdly,the financial pressure of Zhejiang number culture is analyzed from the five aspects of profit,operation,debt repayment,growth and cash flow.It is found that timely stripping of news assets brings a large amount of cash flow,which provides fund guarantee for subsequent investment and alleviates the pressure of debt repayment.Narrow the scope of business,so that the enterprise cost is reduced,relieve the enterprise operating pressure;Optimize the business structure,focus on the development of advantageous business,relieve the profit pressure of enterprises;Increase research and development investment,improve core competitiveness,relieve the operating pressure of enterprises.Finally,the paper puts forward some suggestions for other cultural media enterprises facing the transformation: grasp the opportunity of transformation,pay attention to the market trend and timely transformation;According to their own development direction,choose the appropriate field for transformation;Increase related technology and capital investment,improve the core competitiveness of enterprises;Pay attention to resource integration and collaborative development between businesses in the later stage.