| As a traditional handicraft in Yuzhou,Henan Province,Shundian opera helmet head has high artistic aesthetic value and development and research value.Under the background of the rapid development of industrial civilization,Shundian helmet head has low popularity and single development route,and lacks production inheritors and publicity and promotion channels.How to inject new vitality into the helmet head and develop a new road combined with modern society has become the research focus of the paper.In terms of means,with the help of the Internet platform,integrate the artistic elements in the helmet head with the cultural and creative industry,and promote the development of Shundian helmet head through live evolution.Taking Shundian helmet head as the research object,this paper first analyzes and arranges the artistic characteristics,production process and Value Dilemma of local helmet head by using the method of literature research.Then,taking the cultural and creative visual design as the starting point,analyze and summarize relevant cases,find the path of the integrated development of Shundian helmets and cultural and creative,and broaden the development channel of Shundian helmets through cultural and creative design.Finally,through on-the-spot investigation and questionnaire survey,the innovative design methods and element transformation means of cultural innovation are analyzed,and then the visual elements in the helmet head are extracted and condensed.The helmet head elements are combined with products that meet the aesthetic and needs of the public,and a series of product designs with Shundian helmet head as the main visual image are designed.With the help of the diversification of market communication,more people can understand the excellent traditional craft of Shundian opera helmets.At the same time,it also provides reference for the cultural creation of opera helmets and new ideas for the development of local culture. |