Visual Design Study And Practice Local Cultural Products

Nowadays, competitions among cities are becoming fiercer and fiercer along with the globalizations of economy and culture. However, the competitions are going with cooperation as well. The image of a city should be defined and promoted as a brand. Long with China’s long history, each city has its unique regional culture which brings abundant of inspirations to visual design of the city image. In the meanwhile, successful visual design of city cultural products will have a positive impact on the promotion of the city culture and city image.Practice and Research on Design of Regional City Cultural Products – Focusing on Visual Design of Yantai City Cultural Products explores the development direction, principles,methodologies and methods of visual design of city cultural products from regional culture,researches and further discusses the localization of visual design of city cultural products.Integration and practice of visual design will make city cultural products to help with the promotion of the comprehensive powers of the local city image, the promotion of the jointly development of regional cultural products, education and cultural creation industry and the utilization and impletion of the integration of “produce, study and research” in economy,culture, creation industry, design practice, project research and development and brand promotion areas. As the key to build city image brand, city cultural products will help with the comprehension of visual design of local city cultural products methodological system and the usage and promotion of local unique products which strengthens the competition power of local economy and culture.The paper describes the modern visual image icon system which is based on the visual design of regional city cultural products, Yantai city cultural products. Such system aims to help each city to better create its city cultural products with its cultural characteristics which will further help to promote the living environment, future ambitions and anticipations of the city. At the same time, city cultural products will promote the city and create the city brand as the unique resource of the city. This means a lot to a city in a highly-speedy development process. This is the value of the research topic.