Research On Brand Visual Image Design From The Perspective Of Traditional Culture

At present,the global culture is integrated,the economy is developing rapidly,and the dual needs of material and spirit have been enriched under the leadership of national policies.As a development strategy to add favorable conditions to the cultural and creative industries,the construction of an innovative country has created a benign environment for people to pursue their spiritual life.At the same time,driven by such culture,people’s pursuit of cultural and creative industries has also promoted the construction of a cultural power.As an important source of cultural construction,cultural and creative brand building is extremely important.Under the guidance of relevant national policies,most regions have recognized the importance of cultural and creative brand construction,but most enterprises have not recognized the importance of brand visual image design.Lack of clear positioning of brand construction,lack of innovation of brand products,dare not break the convention,and lack of creative brand visual image is difficult to be unique in the market.In this cultural trend,people began to pursue the relationship between man and nature,material and spirit,and paid more attention to the pursuit of the spiritual level.On the basis of reading a large number of domestic and foreign literature,from the perspective of combining theory and practice,this paper takes "Shanpu Handicraft Shop" as an example,relying on traditional culture for its brand visual image design.Through the practice of the brand visual image design of Shanpu Handicraft Shop,we will deeply study the integration of traditional culture and cultural and creative brand visual image design,keep abreast of the trend of the times,and actively explore the distinctive visual expression methods.At the same time,we will think about how to inherit and carry forward the traditional culture,carry out some active exploration and attempts,and constantly explore how the brand can help the cultural and creative industry and how to be better accepted by consumers,And continue to expand its brand influence.In the actual design process,starting from the cultural elements of the handicraft workshop,extract the elements of the brand visual image from them,absorb the cultural view of traditional cultural elements,seek brand innovation,and finally achieve the branding of cultural and creative projects,and provide feasible practical methods and new design thinking ideas for enriching theoretical research results and cultural and creative brand visual image design according to the added value of brand culture.