Research On Design And Promotion Of The Visual Image Of Blessing Culture

As the most important Chinese traditional festival,the Spring Festival,under the change of historical inheritance up to now,is yearning for a better life as well as the visualization of this yearning,ritualized,together with the theme of blessing throughout ancient and modern.Blessing culture under the background of the Spring Festival,many traditional patterns and blessing image is colorful,different regions and times are very different,the blessing of inheritance of vision,comprehensive accord with contemporary aesthetic and inclination of the innovative design is the focus in this paper,using the practice of people income,try our best to create close to everyday and don't have idea of visual image,with the design and the composing of the blessing,convey the yearning for a better life.In this paper,from the perspective of the blessing of the Spring Festival culture,in the history of the Spring Festival,Spring Festival and custom,the customs in activity of the study and discussion,and in the Spring Festival blessing culture origin,development,and further explore forms,finally look at prayer as a kind of common psychological activity of our everyday life attribute,is through a ritual or simple forms to balance and meet the demand of the inner psychological.In blessing culture on the basis of traditional visual image collecting and refining,comb modelling,analysis of image characteristics and typical categories,from the implication of visual form,respectively,to explore the visual image and assisted the implication and visual expression of image;Starting from the decorative graphic modeling,the "simplification" line and "flat" point and surface are extracted.Start with color,collate the "folk custom" color combination that designs apply.In the design of New Year pictures,the picture is shaped in two ways: innovative New Year painting and narrative expression.In exploration and design innovative new ways of dealing with the basic use of deconstruction and reorganization of visual image,and then by adopting the method of superposition type composition of a picture perfect picture,together with the performance of the narrative images,guided by the arrangement of text narration,using graphic links to enrich the narrative,makes the originally single stereo multidimensional visual image,to convey the cultural connotation of dripping wet land in its many forms.In the end,the design of these visual images is applied to all kinds of annual packaging,promoting the visual image of Spring Festival in the culture of blessing and blessing.The different forms of packaging correspond to the different forms of the prayers,thus presenting a sense of ritual.The red envelopes used for gifting are subject to the visual symbol and the font of "Blessing,lucky,fortune,longevity and happiness",supplemented by the shape of the image and the extension of the image.The packaging for gift-giving is focused on the form of blessing,plain paper material,and a systematic combination of colors.Through such a multidimensional visual image and cultural connotation of exploration and design,the blessing of "culture" during the Spring Festival visual image design gives new creative expression and render the carrier,to understand the traditional at the same time,the blessing of promoting national culture,to create new festival image and experience.