Research On Design Strategy Of Revolutionary Memorial Service System

Since the 14th Five-Year Plan,the CPC Central Committee has attached great importance to the protection and utilization of red cultural heritage,especially to the use of revolutionary cultural relics and memorial hall and other relevant units have made important instructions and discussions.It emphasizes that the inheritance and development of red heritage needs to interpret the"Chinese miracle" and explore the logic behind it.Thus leading a generation of Communist Party members and young people to strive for the next centenary goal.At the same time,the cultural tourism and cultural industry is also experiencing a continuous development boom.As an important part of the cultural heritage,the revolutionary Memorial Hall is an important part of the cultural heritage.The inheritance and activation of red resources will bring new opportunities for its transformation and development.The Revolutionary Memorial Hall is a powerful carrier for interpreting the "Chinese miracle",telling the "red story" well and gathering the red power.It is still in the primary stage of construction and improvement.At the same time,the cultural relics exhibition is faced with such realistic difficulties as insufficient core display,weak audience interaction,single transmission form and operation mode.The service design is integrated into the overall system of the memorial hall,aiming to further narrow the distance between the memorial hall and the audience,and form a unique way of interactive dialogue.Let the memorial hall with seriousness and particularity still maintain its "red" nature in the progress of service system improvement and optimization.The thesis relies on experience service and combines service design thinking.The internal logic of the overall service system is sorted out by studying the protection,utilization,display and service cases of revolutionary memorials at home and abroad.To explore the design strategy and development direction of revolutionary memorial service system,in order to promote the research work such as paper design.Therefore,the article is mainly expanded from the following parts:The first part,sorts out and analyzes the relevant content elements of the revolutionary memorial hall,service design theory and memorial hall service design,and expounds the particularity and necessity of integrating the revolutionary memorial hall into service design.certain cognition.The second part,combined with the topic and the actual situation of the comprehensive consideration,the revolutionary memorial hall field investigation.Analyze the environment,service facilities,exhibition services and publicity and education activities,and summarize the service status.Through questionnaire survey,behavioral observation and interview,the experience dimension,audience behavior and psychology of the service objects are analyzed respectively,and the needs and intentions of the service objects are summarized accordingly.The third part analyzes the service system and sorts out the service elements and the visiting process.Sorting out the service content and service contact points of memorial Hall.Establish the overall service blueprint of the memorial Hall according to the service contact points.Visual tools are used to study audience behavior patterns and subdivide potential audience,ordinary audience,loyal audience and professional audience to build a user journey map.The fourth part,based on the preliminary research and the mid-term service system analysis and other related research,combined with the service blueprint,put forward the service optimization design strategy.And for the physical contact,the front stage participation,the background service system model and the service platform support program to do prototype solution output.Targeted to optimize user experience,improve service touch points and quality.Finally extend the value of the memorial hall under the service system.The article takes the establishment of a link between users and the Revolutionary Memorial Hall as a starting point to optimize the service system of the Memorial Hall as a whole.The integration and utilization of the two will enhance the display value and educational value of the museum itself,and enhance its social benefits;on the other hand,optimize the service of the Revolutionary Memorial Hall.In order to provide a strategic reference for the service system design of national revolutionary and historical memorial halls or exhibition halls.