Study On The Service Design Of Six Red Revolution Memorial Hall In Yuexiu District,Guangzhou City

In July 1,2016,General Secretary Xi Jinping,on celebrating the 95 th Anniversary Conference of the Chinese Communist Party,clearly put forward four self confidence.Among them,insisting on cultural confidence is the historical pride of the Chinese people to China’s excellent traditional culture,and the general consensus and value recognition of the socialist core value concept is formed in the whole society.It is an inevitable requirement for the realization of the Chinese dream of the great rejuvenation of the Chinese nation to strengthen "confidence in Chinese culture and tell Chinese stories well".In order to meet the 100 th anniversary of the founding of the Communist Party of China,Guangzhou municipal government actively responds to the call of the state to promote the transformation of revolutionary historical and cultural blocks and maintain the red revolution memorial hall,which is facing new development opportunities.Guangzhou is the birthplace of modern democratic revolution,with rich red culture,especially Yuexiu District.In addition,Yuexiu District has built three areas: red cultural and creative tourism,red cultural research and sports,and red cultural business tourism.Through field research and sorting out the existing red tourism routes,the author finds that the Guangdong Revolutionary History Museum,the former site of Guangdong Executive Committee of the Communist Party of China,the memorial hall of the site of the third National Congress of the Communist Party of China,the memorial hall of the former site of Mao Zedong’s peasant movement workshop,the old site of Guangzhou commune and Lu Xun memorial hall are all located in the cultural and creative tourism area of Yuexiu District At the same time,the six red revolutionary memorials extracted in this study are all located on the existing Guangzhou Metro Line 1,providing an effective practical basis for the linkage of the six memorials.This study attempts to use the service design method,taking the six red revolutionary memorial halls in Yuexiu District of Guangzhou City as the research object,analyzes the current situation of the service design of the linkage operation of the six red revolutionary memorial halls in Yuexiu District of Guangzhou City,combs the contact points between visitors and the red revolutionary Memorial Hall,finds out the pain points involved,and explore the practical feasibility of improving the comprehensive service quality,to solve the diversified needs of stakeholders.On the basis of this research,this paper makes a fitting planning for the service design direction of the linkage of the six red revolution memorial halls in Yuexiu District of Guangzhou,which includes three aspects: multi-party linkage to achieve win-win results;building a brand service system;optimizing the user service experience.Based on the guidance of the above design ideas,this paper outputs the linkage service design strategy of the six red revolution memorial halls in Yuexiu District of Guangzhou City,and puts forward "linkage of red culture research activities","linkage of red culture transportation routes","linkage of deeds of red culture great men" and "linkage of red culture cultural and creative products".