Research On The Service Design Of Stage Image Promotion Platform Based On User Experience

With the monopolistic development of Hollywood commercial films in the global cultural market,more and more young audiences are far away from theatrical theaters,leading to the loss of a large number of classic theatrical works.However,due to the innovation of digital media technology and the prevalence of consumerism,cross-media communication between different art categories has been promoted,and stage video works with images as visual subjects have gradually entered the public's field of vision.The stage video works are based on the live performances of stage plays as the object of reproduction.They are produced by appropriate means of film expression.They have the dual artistic characteristics of stage plays and movies.It breaks the limitation of time and space,conveys the sense of scene of stage theater art,and is a complete unique experience with artistic value.At present,most of the branded stage video works introduced in China rely on third-party ticketing platforms to promote works,which leads to insufficient attention to the user experience and reduces users' recognition and acceptance of the platform.In the era of the current experience economy,user satisfaction and psychological experience when consumer behavior occurs are the focus of product and enterprise research.This article will comprehensively use research methods and technologies such as user experience and service design to explore the design method of stage video works promotion platform,aiming to establish a set of prototype service system solutions for stage video works that are in line with user experience,and make up for the current lack of targeted stage The shortcomings of the video work promotion platform provide a target audience with a movie viewing service experience scene and the creation of a stage video work cultural community.It is hoped that through the exploration of this research,the brand promotion and service channels of the world's outstanding stage video works will be improved and enriched,and the industry will be provided with an optimization strategy for the promotion platform of stage video works.