Research On The Measurement Of The Integrated Development Level Of Culture And Tourism Industry In Guizhou Province And Its Influencing Factors

Since the reform and opening up more than 40 years ago,my country’s economic development has achieved world-renowned development achievements,and the per capita disposable income of residents has been greatly increased.At the same time,with the increase of income level,the tourism consumption demand of Chinese residents has also increased.Sightseeing tourism is increasingly unable to meet the people’s demand for high-quality tourism services.It is necessary to develop new tourism formats,provide new tourism services,and provide tourism services.New products have become a common demand of the majority of tourists.In this context,the integrated development of cultural industry and tourism industry has become a common choice of all sectors of society.Based on the development data of Guizhou Province from 2013 to 2019,this study comprehensively uses the entropy weight method,the coupling coordination degree model,the individual fixed effect model and other methods to study the integrated development of cultural industries and tourism industries in six cities and three prefectures in Guizhou Province.What is the current situation of the integrated development of cultural industry and tourism industry in Guizhou Province,what problems exist,what factors affect the integrated development of cultural industry and tourism industry in Guizhou Province,and how to promote the deep integration of cultural industry and tourism industry in Guizhou Province.The main contents of this study are as follows:Firstly,the research background of the integrated development of cultural industry and tourism industry in Guizhou Province is described,and the theoretical and practical significance of the research is demonstrated.The research status,points out the innovation of this research,defines the meaning of cultural industry and tourism industry,and expounds the connotation of industrial integration development theory,synergy theory,and Xi Jinping Thought on Economy.Secondly,this study constructs an evaluation system for the development level of Guizhou cultural industry subsystem and tourism industry subsystem from the two dimensions of production factors and output level,uses the entropy weight method to determine the index weight,and uses the coupling coordination model to empirically measure Guizhou Province.The integrated development level of cultural industry and tourism industry in six cities and three states,and then described the time series characteristics,spatial distribution characteristics and coordinated development types of the integrated development level of cultural industry and tourism industry in six cities and three states of Guizhou Province,and found out the cultural industry and tourism industry in Guizhou Province.There is a serious problem of insufficient and unbalanced development in the integrated development of the tourism industry.Third,on the basis of theoretically sorting out the influencing factors of the integrated development of the cultural industry and the tourism industry,an empirical test is carried out using the individual fixed effect model.The empirical results show that the current level of government intervention and demand is the main driving force to promote the integrated development of cultural industry and tourism industry in Guizhou Province,while human capital and technological progress are insufficient driving forces for the integrated development of cultural industry and tourism industry in Guizhou Province.Finally,from the perspective of solving the problem of insufficient development and solving the problem of unbalanced development,targeted promotion suggestions are put forward.It is suggested to focus on solving the insufficient development in the integrated development of Guizhou’s cultural industry and tourism industry from five aspects: better exerting the government’s regulatory function,exerting the driving effect of consumer demand,improving the effectiveness of talent support,improving the effectiveness of technical support,and creating a good external environment.We will focus on solving Guizhou’s cultural industry from four aspects: promoting advanced practices and experience,building a horizontal and coordinated development mechanism,solving the problem of integrated development of cultural industry and tourism industry in various regions,and focusing on solving the problem of integrated development of culture and tourism in lagging areas.Unbalanced development in the integrated development of tourism industry.