Research On Coupling Development Of Tourism Industry And Cultural Industry In Jiangxi Province

2018 is the first year of the integrated development of culture and tourism,and the development environment of the tourism industry continues to be optimized.Tourism has become an important part of people’s beautiful life and spiritual and cultural needs in the new era.Tourism is a comprehensive industry,an important driving force for economic development,and has injected vitality into the adjustment of the entire economic structure.Jiangxi,as a famous historical and cultural city,has rich tourism resources and cultural heritage,which provides a foundation for the integration of cultural industries and tourism industries in Jiangxi,facilitates the effective integration of resources,and is also important for shaping the image of cultural tourism brands in Jiangxi Province.Meaning.Promoting the development of tourism and culture coupling,and rising to a national strategy,is also an issue that needs urgent solution.This research is aimed at the current development of tourism and cultural industries in Jiangxi Province.The 28 indicators of tourism and cultural industries in Jiangxi Province from 2008 to 2017 were selected for vertical comparison,and the data of the six central provinces in 2017 were selected for horizontal comparison.In contrast,the principal component analysis method is used to determine the index weights,and in combination with the system coupling theory in physics,an evaluation model for the coupled development of culture and tourism industry is established,and the coupling between Jiangxi culture and tourism industry is analyzed.Degree,the characteristics,types of coupling and the level of coupling coordination are discussed in detail.The empirical results show that the tourism industry and cultural industry in Jiangxi Province are still in the primary stage of coupling and coordination,far from achieving good coupling and high-quality coupling.Compared with the six central provinces,the degree of coupling and coordination between tourism and cultural industries in Jiangxi Province is relatively low.Based on the research conclusions,the current problems in the coordinated and coordinated development of Jiangxi Province are put forward: perfecting the top-level design and strengthening the cultural tourism industry;highlighting regional advantages and accelerating the integrated development of culture and tourism;activating cultural heritage to create a new height of the tourism industry in Jiangxi;"Bring in" and "go global" to build a strong cultural province;seize the opportunity and rely on science and technology to achieve sustainable development;establish a composite talent mechanism to accelerate the establishment of the Jiangxi tourism industry brand.