Tourism Brand Image Design Based On Red Culture

During the 12 th Five Year Plan period,red tourism was expanded by the Party Central Committee as an important content.In recent years,the whole Party has carried out education on the theme of "never forget the original intention and keep the mission in mind",which has set off a red culture tourism boom across the country.Red tourism is a comprehensive embodiment of social economy and culture.It is a new form of tourism.While enjoying the natural scenery,understand the revolutionary history,learn the revolutionary spirit,inherit the national culture and carry forward the national spirit.Shajiabang scenic spot,located in Changshu City,Jiangsu Province,is a series of red tourism scenic spots of the New Fourth Army.It has profound red resources and connotation,as well as superior natural resources.It is a diversified scenic spot.However,in the process of development,Shajiabang scenic spot has not formed a systematic and competitive tourism brand.This topic is carried out on this basis.Through on-the-spot investigation of Shajiabang scenic spot,we can study and share the cultural landscape,folk customs,revolutionary culture,natural resources and other aspects of Shajiabang scenic spot.At the same time,we can learn from and analyze other cases of domestic New Fourth Army Red Tourism Scenic Spot,clarify the advantages of the brand image of Shajiabang scenic spot,and extract the architectural symbols,cultural symbols,color symbols,etc.of Shajiabang scenic spot,Design the red tourism brand image of Shajiabang scenic spot and apply it to the tourism visual image of Shajiabang scenic spot and its derivatives.