Research On Tourism Brand Image Design Based On "Journey To The West" Culture

In recent years,China’s cultural and creative industries have also shown rapid development.The central government to local governments have successively issued a series of policy documents in order to promote the development of cultural tourism integration.Many tourist attractions have also paid more and more attention to the cultural and creative nature of tourism destinations and tourism products,relying on their cultural resources and natural resources.It is hoped that through the development of cultural industries and creative industries,the image of tourism brands will be enhanced,visibility will be enhanced,brand viscosity will be enhanced,and the tourism consumption experience will be enhanced."Journey to the West" is one of the four famous classics in China.It is a vernacular novel with fairy tales and mythological features.It is easy to understand and widely circulated.As the background of the book "Journey to the West" and the birthplace of Journey to the West,Lianyungang Huaguoshan Scenic Area has its own rich natural resources and historical human resources,which is a unique value point that cannot be possessed by each region.However,there is no dominant travel brand.This course focuses on the image of the tourism brand featuring the Journey to the West,and studies the methods and principles of effectively shaping the visual image of the Journey to the cultural tourism brand to enhance the competitiveness of the brand.The full text is studied through seven chapters:The first chapter introduces the research background of this topic,the research status at home and abroad,research ideas and methods,the significance and value of the research,innovation and difficulties.The second chapter expounds the related concepts of Journey to the West culture,tourism brand image and brand visual image design.The third chapter expounds the close relationship between Lianyungang Huaguoshan and Journey to the West,and discusses the irreplaceable representative position of Lianyungang Huaguo Mountain Scenic Area in the cultural tourism scenic spot featuring the westward travels.The fourth chapter,based on the analysis of the value of characteristic culture in the construction of tourism brand,combined with the current relationship between the current Lianyungang Huaguoshan tourism brand image and the Journey to the West,explores the relationship between Lianyungang Huaguoshan tourism brand image and Journey to the West.The ideal relationship,and to clarify the status quo,problems and new goals of Lianyungang Huaguoshan tourism brand image featuring the Journey to the West.In the fifth chapter,the author expounds the design principles followed in the research and design process of tourism brand design and culture of travel to the west,and expounds the design path and design process in this subject.The sixth chapter introduces the final design results of this topic,verifies the results of the project and gives directions for revision.