| As is known to all,the recent years has witnessed the challenge of tourism due to the COVID-19 pandemic.With the situation of the epidemic taking a turn for the better,a boom in tourism is imminent.However,it has been found that many domestic tourist attractions have weak consciousness of branding and lack systematic planning,resulting in a shortage of cultural depth and personalized expression,developing slowly.Therefore,it is imperative for us to consider the issue of how to make tourism break through the bottleneck so as to cope with the tourism development trend for further revival.The author holds that shaping a distinctive brand image would be one of the most efficient strategies to realize the sustainable development of tourism.Consequently,it is of significance for minority tourist attractions to excavate ethnic culture,and establish unique visual image of tourism brand under the guidance of ethnic characteristics,so as to inherit and promote ethnic and regional culture.Based on the "Window to the She Township in China" scenic spot,this study is committed to carrying out research on the visual image design of tourism brands,which profits from its distinctive She culture through the combination of the tourist resources of the scenic spot.First of all,beginning with the research background,this thesis has put emphasis on the visual image design of tourism brands.Through methods of literature research,case study,field investigation,design practice and so on,the current visual image design of tourism brands both at home and abroad was organized,while the relevant theoretical materials and practice cases were summarized.Secondly,on the basis of the investigation of "The Window of China She Township" scenic spot,the existing problems of its brand visual image were analyzed,further summarizing its positioning and design principles.Thirdly,in order to explore the brand value of the scenic spot,the characteristic visual language elements of the scenic spot were extracted after sorting out and refining the existing tourism resources and the She cultural elements of the scenic spot.Finally,on this premise,utilizing a design language that incorporates the features of the She nationality,the practice of brand visual image design was carried out in accordance with the brand positioning and design principles mentioned above to provide an effective solution to the problem of brand visual image.Through the exploration of nation-specific tourism brand visual image,this paper ventures to dig out the principles and methods of tourism brand visual image design,providing reference for future research.In addition,the study aims to sort out tourism resources such as cultural landscape,water landscape,and biological landscape as well as fully excavate the cultural value of the scenic spot by investigating and analyzing the tourism brand visual image of the "The Window of China She Township".Furthermore,in order to enhance the recognition degree and popularity of the She culture while improving the economic benefits and market competitiveness,it is suggested to design a set of brand visual images with the characteristics of the She culture in combination with the modern design concept and form,which contributes to the spreading of the She culture. |
