Research On The Application Of Brand Image Design In Tourism Culture

With the social and economic development,improve the material and cultural living standards of people's spiritual and cultural demand is stronger.In recent years,tourism as the main way people'sspiritual and cultural activities in China's booming,so competition between tourism and culture becomes more and more intense.Many choose to brand strategy of tourism culture,by creating a good brand of cultural tourism image,to improve the competitiveness of brand of cultural tourism.But there are single brand of cultural tourism and species,forms of assimilation,no striking difference in personality,lack of discipline and systematic application of design,not conducive to the rapid and effective development of the brand of cultural tourism,to some extent,even a waste of tourism cultural resources,cultural communication and economic obstacles to the development of the role.This research on the tourism brand image design application in the culture,from the culture itself,the elements of the analysis feature,extraction and integration of Visual elements,combined with the cultural connotations of perfecting the unified standardization of tourism culture brand visual identity system,the brand of cultural tourism can be promoted and sustained development.Author in the subject will be a case of mountain Buddhism culture brand image design,brand design of tourism culture from three aspects of innovation.First,tourism and cultural object,to dig the song Buddhist connotation of cultural resources and upgrading from the mountain scenery,temple architecture,method Shaolin kungfu routines and element extraction from Shaolin Buddhist decorative patterns in several ways and application of modern design method for Visual performance,highlighting their cultural characteristics,and retain distinctive characteristics of the tourism and culture.The second,focusing on tourism and cultural audiences is tourism through questionnaires and online surveys to the Songshan Shaolin Temple of the people in travel consumption behavior of the in-depth analysis of the needs,reflected in the brand of cultural tourism image design more humane care,realization of Song Shan Buddhist cultural brand design genuine service and the innovation.Third,brand applications as travel media culture,is a key bridge connecting tourism and tourism object.Song against existing deficiencies existing in the tourism brand image,brand image upgrade the tourism culture and innovation,establishing a standardized mountain Buddhism culture of brand image system.Analysis Shaolin Temple existing of brand visual image exists of pros and cons where,in original of brand image based Shang,according to Songshan Buddhist culture connotation,for brand logo upgrade,and formed standardized of VI system,which including brand standard font and color,auxiliary graphics and mascot design,in brand image of application in the stressed style unified,strictly its using specification,application system main including tourism culture souvenirs,food packaging,printing publications,transport appearance and the city environment guide depending on system.Song Shan Buddhist culture,through the establishment of a brand image can further tap the potential of cultural tourism resources,give it a new value,optimal allocation of tourist resources,promote tourism by culture,thereby improving the competitiveness of the development of cultural tourism of Songshan.