| Since the reform and opening up,rapid development is not only people’s economic conditions,the consumer psychology is also changing.As an unattainable part of consumers’ daily life,brands have long been popular and become one of the important considerations in the consumption process.As the outbreak era background and epidemic prevention work process is good in our country,the domestic tourism market attracted new growth,but for domestic tourism destination,tourism brand image of the set up and operation is still not enough attention,make the tourism brand image obsolete,scenic spot design boring,this is not conducive to tourism destination in the increasingly competitive market environment,achieve sustainable and healthy development.Therefore,in order to promote the development of tourism destination,based on the most representative natural and cultural resources,the visual communication design concept is used to help the tourist destination rebuild its brand image,so that the tourist destination can better show its personality and cultural shaping,and enhance the attraction and competitiveness of tourism destination products.This paper will analyze and sort out the tourist destination of Lushan Mountain in Jiangxi province through the theoretical knowledge of visual communication design.Secondly,the existing domestic and foreign brand design cases are analyzed and compared to explore the necessity and design ideas of tourism destination brand design;Based on field investigation and theoretical basis,this paper studies lushan Tourist destination in Jiangxi province as the object of brand image design,clarifies its development orientation,regional characteristics,cultural and historical resources,and constructs the breakthrough point and innovation point of brand image design of tourist destination in the final design link.In the actual design process,it tries hard to integrate lushan’s unique cultural resources into its brand image,fully stimulate the brand value of Lushan,and provide new methods and suggestions for the development of the brand image design of tourism destination. |
