Research On The Spread Effect Of Christianity Based On Wechat Public Account

The spread of Christianity has a long history,so there have been many researches on its spread mode and effect.In recent years,Wechat has became the most popular IM tool in China.As one of the functions of Wechat,Public Platform also has a strong influence.So many Christians use Public as a new way to spread gospel.But there has been few research on the spread effect of Christianity on Wechat Public.This article is based on the theory of communication effect research.By means of literature analysis,case study,questionnaire investigation and control experiment,the author makes a deep research on the spread mode of the Christian Public,the user's willingness to contact with the Christian Public and the influences of the Christian Public on the users.The results showed that: 1,the spread influence of Christian Public is limited at the present stage;2,the content of Christian Public can effectively promote social harmony.According to the results of this study,the author put forward some suggestions at the end of the article,including how to attract more users to click,how to further enhance the positive guidance,how to further promote the Christian China issues.