| With the continuous development of my country’s economy,the people’s cultural life needs are increasing.At the same time,under the guidance of the cultural and creative industry development policy,all parts of the country are constantly strengthening the protection of cultural heritage and intangible cultural heritage,and are also constantly developing Cultural and creative products with local characteristics.From the perspective of art design,these cultural and creative products have a common feature: in order to enhance the artistry of the product,to get the emotional resonance of the audience,and to increase the added value of the product,a large number of illustration art is applied to the product itself and the inner and outer packaging..The reason why illustrations,as graphic creation art,can be widely used in the design of cultural and creative products is that illustrations have the function of cultural information transmission and communication.The cultural connotation of cultural and creative products endows the externalized presentation of illustrations,and the reason why this externalized presentation can impress the audience depends on the emotional pursuit of cultural connotations of illustrations in the design process.This research topic is based on the emotional design creation theory of Donald A.Norman,a cognitive psychologist(U.S.),to interpret the practical application research of this theory in the artistic design of cultural and creative products.The author establishes the research foundation by combing the three theories of instinct,behavior,and reflection of emotionalization theory,and combines the relevant theoretical knowledge that I have learned to study and analyze the illustration art design of cultural and creative products guided by "emotional theory".Practice and apply the principles and methods,and use this as a guide for illustration creation,fully research and analyze the characteristics and style types of existing cultural and creative product illustrations in the market,and the audience’s demand for illustration design in cultural and creative products as the premise,in order to improve the cultural and creative products.Create illustrations for the purpose of creating the cultural value of products and increasing the economic value of cultural and creative products,and strive to achieve a perfect combination of theoretical knowledge and practical operations. |