Research On The Impact Of Cultural Distance On My Country's Export Of Cultural And Creative Products To Countries Along The Belt And Roa

With the development of economic globalization,the product boundary of bilateral trade is constantly extended.Because of its unique dual attributes of economy and culture,cultural creative products are valued and favored by many countries.Our country is the "Big export country" of cultural and creative products,and has been occupying the leading position in the global export of cultural and creative products.However,since the export of cultural and creative products began to develop,the export market is relatively single.The export market of our cultural and creative products has been concentrated in European and American countries and other developed countries.The implementation of the Belt and Road Initiative provides an opportunity for this situation.China’s exports of cultural and creative products to the countries along the “Belt and Road” in 2021 reached US $45 billion,an increase of 350% over the same period in 2007.However,China’s export share of cultural and creative products to countries along the “Belt and Road” accounted for less than 1/4 of the global export sharet.This is largely due to the influence of cultural distance.Along the "Belt and Road",there are vast areas,distinct religious cultures and large cultural spans.Most countries have a significant cultural distance from our country.Based on this background,this paper will combine Hofstede’s cultural dimension to build the cultural distance index,and study its impact on our country’s cultural creative products along "Belt and Road".In the current situation analysis part,the cultural characteristics of the countries along the "the Belt and Road" are analyzed first,and it is found that there are obvious cultural differences among the countries along the "Belt and Road",including China.Among them,languages cover nine major language families in the world,with English being the most widely used language.There are various types of religions with regional distribution characteristics.Secondly,by analyzing the current situation of China’s export of cultural and creative products to countries along the "the Belt and Road",it is found that China’s export of cultural and creative products to countries along the "Belt and Road" still has problems such as insufficient market mining,unreasonable product structure and unbalanced market distribution.In the case analysis section,this article selects the Perfect World as a typical case for analysis.Inspiration can be drawn that for cultural and creative products with strong cultural connotations,the method of starting from countries with closer cultural distances,extending from near to far,and from easy to difficult to other countries along the route can be adopted.In the part of empirical analysis,taking China’s exports of cultural and creative products to 25 countries along the "Belt and Road" from 2007 to 2021 as the explanatory variable,cultural distance as the core explanatory variable,and adding the economic scale of the countries along the "Belt and Road",the geographical distance,the population size of the countries along the "Belt and Road",the per capita income difference,the scientific and technological level of the countries along the "Belt and Road" and whether to sign a free trade agreement as the control variables to build an econometric model for random effect analysis.The empirical results show that cultural distance has a significant positive effect on China’s exports of cultural and creative products to countries along the "Belt and Road".In the control variables,geographical distance and per capita income difference are negatively correlated with China’s exports of cultural and creative products to countries along the "Belt and Road".There is a significant positive relationship between the economic scale and the scientific and technological level of the countries along the "Belt and Road".