| In recent years,the state has attached importance to cultural self-confidence and national self-confidence,and the national consumption concept of worshiping foreign countries and fawning on foreign countries has begun to decline.The idea of "nation is the world" has been recognized by people.The museum is a window to display and spread history and culture,and has received people’s attention.How to make full use of the museum as a cultural treasure house;to better combine museum culture with modern design to make the cultural relics and culture stored in the museum live;How to establish China’s international image,make Chinese culture go out and realize cultural output is the challenge faced by China’s Museum Cultural and creative products.This paper demonstrates with the method of combining theory with practice,study the application strategy of illustration design in Museum Cultural and creative products,provide method suggestions for the development of cultural and creative products of small and medium-sized museums.Firstly,under the background of the combination of modern design and museum culture,this paper analyzes the related concepts and definitions of illustrations and Museum Cultural Creative Products by using the methods of literature research,subject reference,case analysis and questionnaire survey.It summarizes the style types of illustrations and the development process of illustrations at home and abroad.Secondly,by collecting and sorting out the relevant cases of Museum illustration design at home and abroad,this paper summarizes the characteristics of Museum Cultural and creative product illustration.The characteristics of Museum Cultural and creative products include: purpose and subordination,innovation and diversity,interest and intuition,and then analyze the advantages and functions of illustration design in Museum Cultural and creative products.In terms of illustration design methods,the author puts forward three methods and strategies according to the knowledge of relevant aesthetics and graphic design,namely element extraction and redesign,modern deduction of story theme and application of formal beauty law.Finally,combined with the above design methods and principles,from the perspective of Commerce,this paper analyzes the problems existing in the cultural resources and cultural creative products of Jinsha Site Museum.And combined with the analysis of the consumer population of the questionnaire survey,the original illustration design is carried out for the cultural and creative products of Jinsha Site Museum.Through the creation of illustrations with two different themes of "Jinsha universe" and "fun Jinsha",explore the diversity of cultural and creative product development of Jinsha Site Museum.Finally,the illustration design is applied to cultural and creative products.Illustrated design is integrated into the cultural creative products of museums,enriching the types of cultural creative products of museums and providing many forms of expression and design methods for the cultural creative products of museums.On the one hand,it provides fresh creative themes for illustration and enriches the expression style trend of illustration design;On the other hand,the museum conveys the historical and cultural connotation of the museum to consumers through the fashionable media of illustration,so that the museum culture can enter people’s daily life,which plays a role in promoting the development and inheritance of museum culture. |
