Study On The Application Of Chinese Traditional Cultural Elements In Commercial Illustration

Chinese traditional culture contains the specific values and social behavior forms of the Chinese nation,which is the foundation of the Chinese nation’s culture.The presentation of national characteristics in the image information of visual culture helps to strengthen cultural confidence,and the guidance of culture is one of the important roles of commercial illustration.Excellent illustration works must contain rich cultural connotation,and the style and psychological needs of illustration are its basic external conditions.It is a higher pursuit to let readers of illustration gradually cultivate a cultural affinity in the process of experience.Based on the study of commercial illustration in the traditional culture elements of cultural values,for the purpose of through the application of traditional culture elements in commercial illustration,describes the present situation of commercial illustration industry at home and abroad modern diversified forms,and commercial illustration in laoshan wen gen product investigation and study,as a case study of laoshan wen gen products,The commercial illustration design and traditional historical and cultural elements of the creation of the integration of practice.It is concluded that in the design and creation process of commercial illustration works,the content should be involved in not only the external image expression,but also the profound internal culture should be shown through design,so as to reveal the essence of the product more accurately through design.Illustration of the life cycle is relatively short,the root cause is the illustration of the style and form is along with the development of the era constantly updated,therefore,business illustrations will be an enduring problem,need many illustrations designer ideas,create with characteristic of time business illustrations of flowers,Only in this way can commercial illustration continuously meet the economic needs of the market,and then play a role in gradually promoting the dissemination and development of culture.