Interface Design Of Tour Guide Mini Program On Tongguan Kiln Ancient Town

In the post-epidemic era,people’s lives are gradually recovering,and the tourism market is also recovering.At the same time,under the influence of the epidemic,consumers are more accustomed to digital life,and user travel habits are increasingly online.In order to meet the changing needs of tourism users,many scenic spots in China have begun to carry out digital transformation,developing their own online tourism platforms,and providing services such as ticket purchase and tour guide.Secondly,WeChat mini-programs have developed rapidly with the help of WeChat’s huge user base,and have become a traffic port for new Internet businesses.This topic uses WeChat applet as the carrier,aiming to create a targeted and personalized online tour guide digital platform for tourism consumers,so as to provide tourists with more useful scenic spot information,so that they can obtain a more pleasant interactive experience and improve The feelings of tourists during the travel process.According to the relevant theoretical knowledge of the user experience,the ceramic culture tourist class small program interface design as the main research object,through a combination of changsha city tourism scenic area "new hualian copper guanyao town",analysis of similar products on the market of information framework,main function and visual design characteristics,research the user requirements,design a guanyao town scenic tour guide for new hualian copper small programs,The main work is as follows:(1)understand the theories and principles related to interface design through literature research,and summarize and apply them to the project;(2)through market research to understand the present situation of the existing online service platform of scenic spots,the comparative analysis of competing goods,to explore the advantages and disadvantages of similar products exist,through questionnaire surveys,user interviews and the use of scenario analysis,etc.,deeply user communities,dig the target user needs,preferences,and suggest that,in the process of tourism is behind the practice of design structure layer,the framework provides the reference;(3)Focus on the design principles and visual design methods to be followed in the practical project "Xinhualian Tongguan Kiln Ancient Town Guide mini program",determine the product positioning,main functions,information architecture,design the interface and jump process of the mini program,and conduct usability tests according to the preliminary investigation and research.After theoretical analysis,this topic finally completes the design practice of the guide mini-program of xinhualian tongguanyao ancient town.The research results show that:(1)mini-program is the best choice for the online tourism platform of scenic spot;(2)online tourism products can help tourism scenic area scenic area exclusive optimization tourists experience,reduce the cost of scenic spot operation and promotion,improve the management efficiency of scenic spot for tourists,at the same time for cultural class scenic spot,can also spread of regional culture,thanks to the Internet,especially the handicraft culture,caused the public attention to the cultural heritage;(3)According to the usability test results of design practice case application,the design strategy obtained through literature reading and market research is feasible and effective to a certain extent.