Study On The Development And Utilization Of Tongguan Kiln Cultural Heritage Tourism From The Perspective Of Cultural Perception

Cultural heritage is the foundation of national and national time memory.It is an important carrier of long history and splendid culture.It is a storage box of historical memory,reflecting the cultural connotation of a region that has been preserved by time in a long history.After 5,000 years of Chinese dynasty,after constant dynasty changes,after a heroic and fearless struggle,it finally created China’s powerful China today,while leaving a rich legacy.Tourism is one of the many choices for mass travel.The dissemination and expression of culture can be realized through tourism.Cultural heritage tourism is an important way to realize cultural communication.Appreciating and understanding cultural heritage is the purpose of tourists.Tongguan Kiln is an important cultural heritage,and its cultural value and connotation are known to people.It is difficult to give an answer in daily life.In order to better understand the effect of the cultural connotation of Tongguan Kiln,improve the perception of tourists’ culture,and better realize the sustainable use of the cultural heritage of Tongguan Kiln,refer to the theoretical knowledge and cultural heritage tourism of cultural perception and sustainable use.And other concepts,using SPSS data analysis software to deeply analyze the tourists’ perception of the tourism resources development and image enhancement of Tongguan Kiln,and put forward corresponding recommendations for sustainable use.Through the research results,it is found that tourists have a strong sense of the cultural characteristics and architectural style of Tongguan Kiln,and the perception of overall construction,multimedia,exhibition activities and exhibition methods in the scenic area is weak,and the cultural experience that tourists obtain from them is not good,and the cultural experience.The lack of results,simple,public exhibitions,activities,etc.can not leave a deep impression on visitors;in the image promotion analysis,the corresponding perception of rich commentary content,holding special events,enriching exhibition methods,improving the quality of tour guides,etc.Strongly,tourists feel that Tongguan Kiln still has a lot of room for improvement in the connotation of rich scenic spots.It is hoped that the cultural expression of the scenic spot is not only a formal display,but also a cultural experience that allows visitors to form different feelings and Cognition.According to the results of perception,it is believed that the cultural expression and dissemination effect of Tongguan Kiln needs to be improved.Suggestions forpromoting the sustainable use of cultural heritage are proposed: strengthening the cultural propaganda of Tongguan Kiln and enhancing cultural attraction;innovating display methods to improve the effect of cultural communication;Improve the interpretation system,promote cultural communication;deepen cultural connotation,improve cultural quality;develop tourism products,improve product quality;improve facilities construction and improve service quality.I hope to improve the cultural perception of tourists from the above aspects and realize the sustainable use of cultural heritage tourism.