Research On Visual Design Of Educational Wechat Mini Program Interface Based On User Experience

As the ultimate expression layer of user experience,interface visual design is an important factor affecting user experience.With the continuous improvement of living standards and user aesthetics,the impact of interface visual design on user engagement is gradually increasing.Therefore,it is urgent to put forward interface visual design methods and modes.Firstly,a large number of literature analysis and case research were conducted to sort out the interface visual design,interface design principles and user experience.With the help of Citespace visual knowledge map,the research hotspots and keywords of relevant literatures at home and abroad are analyzed,and the relevant basic theoretical knowledge is further sorted out.Secondly,through the combination of deep aesthetic psychology,design psychology and user experience theory,the user aesthetic transformation method in interface vision is proposed.User demand,user emotion and user satisfaction in interface vision are analyzed by using Kano model,questionnaire,user interview and other user research methods.Through analysis,on the basis of previous studies,this paper puts forward the educational micro program interface visual design method based on integrity,goal,communication,metaphor and reflection.Then,construct the core content of the study,education wechat small program interface visual design mode.The proposed method and mode are applied to the micro program interface of Yishuosheng for design practice,and user satisfaction test is conducted on the design scheme before and after optimization.Finally,the analytic hierarchy process is used to construct the evaluation system of wechat mini program interface visual design based on the scientific principle,dynamic principle and measurement principle from whole to part.Conduct a subjective qualitative evaluation on the visual design of education wechat mini program interface.The comprehensive evaluation results show that the design scheme developed through the visual design method and mode of educational wechat mini program interface is obviously superior to the previous design scheme,which further verifies the feasibility of the design method and mode proposed in this study.It provides interface visual design methods and modes for educational wechat small programs and scholars in related fields.