Research On The Design Of WeChat Mini-Programs From The Perspective Of Flow Experience

As China’s digitization process continues to accelerate and interaction methods rapidly evolve,from virtual reality games and digital art exhibitions online and offline,people are increasingly focusing on pleasure and immersive experiences.New mobile applications are emerging endlessly,and the interaction methods are also changing and becoming more user experience-oriented.Through research,it has been found that the application of flow experience in the field of mobile applications is gradually increasing,and the design related to flow theory is also growing.Introducing flow into design has become an unstoppable trend.By understanding the characteristics of the pre-,experiential,and effect stages that inspire users’ flow state,increasing users’ positive experiences,and analyzing the elements that stimulate flow,it is easier to create an immersive flow experience.This study introduces flow theory into the design of a tourism mini-program for ancient cities,and analyzes the feasibility of the combination of the two.Using a design strategy that responds to the five levels of user experience elements,the study seeks to identify the conditions that stimulate users’ flow elements.By combining user experience elements with the flow PAT model,the design strategies for flow elements are identified.Based on the relationship between the pre-factors of the flow experience and the flow elements of We Chat mini-programs,a model of the mini-program is constructed.The current interface design is analyzed,user research is conducted,the design of the mini-program is positioned,and innovative interface design forms are developed.The mini-program is designed to include features such as a smooth sliding experience,ancient-style graphics and text,dynamic effects,digital dialogues that traverse time and space,interactive games,and sign-in modules.These features combine multiple senses,such as sight,hear true treasur,and touch,to create a sense of participation and positive emotional experience for users.This study explores new interactive methods for flow theory in tourism mini-programs,aiming to increase the pleasure that users derive from the flow experience design from a new perspective.The "Traveling to Zhen Din" We Chat mini-program is used as an example,providing reference for the design of innovative cultural resource digital dissemination.