User Experience-based Micro Channel Mini Program Interface Design Of Xianglian Culture

With the advent of the popular era of mobile phones and the government’s emphasis on Xianglian culture in recent years,Xianglian culture needs to rely on the Internet mobile platform to achieve wider dissemination.At the same time,with the continuous improvement of people’s interactive cognition,the user experience of the mobile terminal platform needs to be more perfect and comfortable.Therefore,it is of great significance to explore how to create a good atmosphere for the dissemination of Xianglian culture and how to innovate the dissemination platform of Xianglian culture to make it fit with the rapidly developing market today.Based on the theory of user experience,this article will design a We Chat applet interface,explore the design of applet functions and interface layouts that meet user needs and experience,and make the dissemination of Xianglian culture more concise and efficient.By reviewing the literature,the basic characteristics of We Chat mini-programs and their usage status are clarified,the interface visual elements and functional framework of We Chat mini-programs are deeply analyzed,and the interface layout,interface vision and interface of We Chat mini-programs are analyzed from the perspective of user experience.interactive elements.And analyze the visual,layout and emotional interaction of relevant cases,summarize the basic principles of We Chat applet interface design,and take it as the primary guiding principle of design.Conduct research on target users in combination with questionnaires,analyze and summarize data such as user needs,establish user portraits and simulate usage scenarios to determine product positioning.Finally,based on user needs and interface design principles,the function points and visual experience design of Xianglian Culture We Chat Mini Program are carried out.It is hoped that through the design and research of the We Chat applet platform interface for the promotion of Xianglian culture,it will provide a unique and innovative means of communication and promotion for the Xianglian industry.and through.