Research On The Bimo Ritual Communication Of Yi Ethnic Group In Liangshan Under The Media Circumstance

Progress in science and technology makes mankind step into the network age.different media have greatly enriched people’s cultural life.Many minority cultures have been spread beyond the past.Yi Bimo culture is one of them.Bimo culture in the Bimo ceremony as a cultural symbol in the fast hand,shake sound and other network platforms spread.The Bimo of the Yi ethnic group and the ordinary people of the Yi ethnic group put the Bimo ceremony on the Internet,breaking the mysterious and solemn sense of the Bimo ceremony.Through the short video,live broadcast and other different forms of ritual features have changed,the original content of the Bimo ritual in the media scene has also produced new advantages and disadvantages.Through the methods of participatory observation,literature review and interview,this paper systematically analyzes the spread and inheritance of the Bimo ritual of the Yi ethnic group in Liangshan.First of all,this paper combs the historical development of Bimo culture,cultural value,and the origin,category and function of Bimo ritual.Secondly,from the mass media and network media such as micro-blog,We Chat,Fast Hand and other platforms of content communication characteristics of different media channels under the Bimo ceremony.Thirdly,according to the specific manifestation of Bimo ritual in different media forms,this paper analyzes the characteristics of Bimo ritual in the media context from the aspects of ritual category selection,ritual interaction,ritual formation,ritual symbol change and so on.Finally,this paper tries to find the new features and functions of the Bimo ritual communication through the participation of the media,ponders the problems of the Bimo ritual communication in the network,and puts forward some suggestions on the effective communication of the Bimo ritual from the aspects of connotation narration,ritual symbol interpretation and media technology utilization,and further discusses the development direction of the Bimo ritual communication in the media context.