Yugu Ethnic Group Marriage Customs In The Interactive Ritual Chai

The Yugur ethnic group is a unique minority in Gansu Province.At present,the total population is only 14000,belonging to an ethnic minority group with a small population.In the long-term development process,the Yugur ethnic group has continuously collided,communicated and integrated with other ethnic groups,absorbed the excellent culture of other ethnic groups,and finally formed its own unique historical culture and traditional customs.As the crystallization of Yugur folk culture,Yugur marriage customs not only include Yugur Language,folk songs,myths and legends,proverbs,traditional etiquette and other rich contents,but also inherit thousands of years of traditional culture,reflecting the daily production,life,thoughts and feelings of Yugur.Wedding is an important ceremony to realize the transition of life stage.With the continuous development of society,Yugur’s marriage concept has gradually changed,and the marriage ceremony has changed,which reflects the changes of Yugur culture and Yugur community.After the founding of new China,the Yugur wedding ceremony experienced a long period of silence.Fewer and fewer people are familiar with the Yugur wedding ceremony,taboos,customs,lyrics and other contents.With the development of society,the improvement of living standards and the rapid change of traditional lifestyle,the Yugur marriage customs ceremony,which is now glowing again,has also undergone integration and changes in the background of the new era.The emergence of short videos has brought a new channel and perspective to the Yugur marriage customs ceremony performance.The rise and rapid development of short video has provided a new platform for the performance of Yugur wedding customs.At the same time,it has also enriched the communication forms of Yugur wedding ceremonies.Short video plays an extremely important role in the process of modern Yugur wedding ceremonies.Users’ contact and knowledge of Yugur Wedding Customs on the short video platform in turn urge Yugur people to show their willingness to spread Yugur wedding ceremony videos on the platform.Using the theory of interactive ritual chain,through in-depth interviews and participatory observation,this paper makes a comparison between the traditional Yugur wedding ceremony process and the modern Yugur wedding customs after integration and change.Taking the Yugur marriage customs in the short video as the starting point,this paper explores the interactive process of Yugur modern marriage customs in the short video from the perspective of interactive ritual chain.The Yugur wedding in the process of short video transmission weakens the process of the ceremony itself and tends to pay attention to the environment and atmosphere of the ceremony and the attention and interaction of online and offline users.More importantly,the Yugur wedding ceremony provides virtual physical presence with the help of short videos.This paper mainly studies the emotional sharing and ethnic identity generated by the dissemination of short videos of Yugur wedding customs and the process of ritual interaction from the perspective of interactive ritual chain,participates in the ritual interaction in the form of "online presence",sets restrictions on outsiders,and creates a common focus of attention among participants,Express and share common emotional experiences,providing common emotional sharing and ethnic identity for guests who are not present.Make the Yugur wedding ceremony have better interaction and communication in the short video era,and let more Yugur people stimulate stronger ethnic consciousness and deepen their ethnic identity with the help of the short video platform.