Research On Contextualized Cognitive Construction In Virtual Display Of Cultural Relics Information

Cultural relics carry the fine traditional Chinese culture and are an important basis for inheriting and continuing the historical context,strengthening cultural confidence,and building a strong cultural country.Digital construction opens up a new path for the innovative protection and inheritance of cultural relics,and also provides a new application scenario and research perspective for the innovative interpretation of cultural relics.However,under the influence of the current pan-entertainment,the virtual display of cultural relics unilaterally emphasizes the cutting-edge application of digital technology,and ignores the importance of users’ cognitive needs in the presentation of content.In view of this,with the help of the situational cognition theory,this paper focuses on the micro-perspective of the situation,returns to the essence of the problem of situational presentation of cultural relics information to improve users’ cognition,explores the construction of a strategic model of situational presentation of cultural relics information to improve cognition,and helps coordinate the relationship between cultural relics,technology and users,which is crucial for improving the user experience from the upstream and downstream of information presentation to cognition.This study is divided into the following stages: First,it discusses the compatibility and feasibility of the research between the theoretical paradigm of situational cognition and the virtual display of cultural relics,so as to provide theoretical basis for subsequent research.Secondly,from the perspective of cultural connotation,the elements of cultural relics information are deconstructed to build a situational transformation process based on the user’s perception-comprehension-feedback information processing process.Thirdly,from the perspective of users,through the qualitative research method of grounded theory,the key elements of contextual design are extracted: "aesthetic quality","interactivity" and "sense of presence".Then,through the introduction of technology acceptance model and flow experience,the mapping relationship between key elements and user behavior intention is discussed,and empirical tests are conducted to summarize and analyze the specific manifestations of key elements.Finally,based on the contextual cognitive process and contextual design elements of cultural relics information,the design model and specific strategies for the construction of contextual cognition are output from the visual perception dimension of cultural relics,the understanding dimension of cultural relics behavior and the cognitive dimension of cultural relics thoughts respectively,completing the contextual experience process of users from entry,presence to presence,and enhancing the depth of users’ cognition of information.It also provides a useful reference for the innovative interpretation of the virtual display of cultural relics in the contemporary context.