Analysis Of The Relationship Between The Influencing Factors Of Local Sense Of Horse Culture

Horses,as one of the traditional five animals of the grassland of Inner Mongolia,are of great significance to the grassland.The endless life of the grassland is maintained by generations of nomads with the most conducive to the production and lifestyle of ecological balance-nomadic,and horses are precisely an important carrier to maintain this balance.The resulting "horse culture",especially the "Mongolian horse culture",became the symbol of the steppe civilization.With the development of modern life,the role and use value of horses have begun to decline,and how to use horse culture to carry out industrial transformation is an important breakthrough point for the continuation of the development of horse culture.The "14th Five-Year Plan" proposes to accelerate the development of culture and tourism,and for small cities with relatively backward economic development,the development of tourism has become an important part of increasing income.At present,it has only a few original grassland in the world,which is an ideal place for national cultural experience and ecological leisure tourism,and the tourism attraction is rich but single,and there is a homogeneous phenomenon.Although the horse industry is the advantageous characteristic industry of Xilingol League,but mostly modern animal husbandry,until2012 to build a comprehensive horse culture display platform-China Madu horse Cultural Industrial Park,began to tap the potential tourism value in horse culture,gradually adapt to the existing grassland style of Xilingol League and the characteristics of Mengyuan cultural tourism,the development and development of horse culture and horse industry leisure tourism,to promote the construction of national culture.Enhancing regional soft power and foreign influence is of great significance to consolidating and developing the economy and society of border ethnic minority areas.This paper reviews the relevant research literature at home and abroad,and analyzes the current research status of horse culture and horse culture tourism in Xilin Gol League.The second is based on the theory of sense of place,the sense of place is the characteristics of the place itself and people’s own attachment to the place.The deeper the tourists’ emotional connection with the place in tourism,the more it will affect the individual’s cognitive attitude and activity behavior towards the place.After reading the literature,it is found that there are few studies on Mongolian horse cultural resources in China,and most of them are concentrated in the fields of horse industry,history and art.There are only a few literatures devoted to the study of horse culture,horse cultural tourism and the combination of horse cultural tourism and local sense in Xilin Gol League,so the article is innovative in research angle.In this paper,literature research,field investigation,questionnaire survey and mathematical statistics are used to sort out the development of horse cultural tourism in Xilin Gol League.The Xilin Gol League cultural tourism market was investigated,and representative scenic spots and shopping malls in the region were selected to distribute questionnaires.Based on the theory of local sense,it involves the influence of local sense and the consequences of local sense on horse cultural resources protection attitude and behavior,constructs a structural relationship model and analyzes it,and puts forward five hypothetical relationships that have also been confirmed,hoping to provide reference and point out the direction for the coordination and mutual benefit of horse cultural tourism resources protection and tourism development in Xilin Gol League.