Research On The Sense Of Place Of Film And Television Tourism Interest Group

In today’s society,tourism choices are more diversified.Punch in travel with popular film and television works is welcomed by more and more people.Local governments are also willing to promote the development of local tourism market with the popularity of film and television tourism.On the one hand,many small cities are "unintentionally" popular with film and television dramas,and many places also use film and television resources to carry out local marketing.But the same result that attracts people’s attention is that small cities that are popular with film and television dramas are difficult to "become popular",and local governments may not be able to achieve ideal results through film and television promotion.How can we get long-term attention from film and television audiences? How can we avoid "flash in the pan" in places that are popular due to film and television? Why can some places attract long-term attention and continue to visit? These phenomena have aroused the attention of the author.What kind of relationship exists between the film and television shooting place and the audience? How does the audience feel about the place of shooting? These problems are of great significance for the sustainable development of film and television tourism destinations.On the basis of sorting out the relevant studies on local sense,film and television tourism,film and television tourism interest groups,this paper takes the relationship between film and television drama "My Head,My Team"(hereinafter referred to as "the Head"),Tengchong and its TV audience fans as research cases,obtains first-hand data through semi-structured interviews,and codes the interview data in three levels according to the research method of grounded theory.Through the progressive coding and saturation test of 100249 words of interview data,128 concepts,64 subcategories,11 main categories and 3 core categories were finally extracted.The core categories are locality,local attachment and local identity,based on which a mechanism for the generation of local sense of interest groups in film and television tourism has been established.This paper believes that the formation process of local sense of interest groups in film and television tourism includes two parts.One is the deep excavation,display and dissemination of local connotation in film and television works.While objectively displaying the characteristics of local geographic information The place carries the emotion of the works and other ways to endow the place with symbolic significance,forming the local character in the eyes of the group fans.On the other hand,film and television works have their own value attributes.In the process of watching the drama,the group brings in the plot and empathizes with the characters,thus obtaining a sense of identity that is integrated into the film and television story.This sense of identity makes them feel that they are part of the work and have a sense of belonging to the shooting property.People with the same sense of belonging form a group of film and television tourism interest through interaction.Secondly,When the place deeply participates in the story development and carries the feelings in the play,the feelings for the film and television works and characters in the play are transferred to the shooting place,thus forming a local attachment to the shooting place.In addition,the strong sense of value and emotion promote the group to think about themselves,and become an inseparable part of the individual "existence" and self construction,The place bearing emotion and value is closely linked with individual identity,thus forming local identity.To sum up,a unique sense of place for film and television tourism interest groups has been formed.Based on the above conclusions,this paper believes that for film and television shooting sites,they should not only "come out",but also bring in the relationship between the audience and the place.If a place wants to do marketing promotion by embedding local images in its film and television works,simple image display can only play a temporary role.The truly enduring film and television tourism destinations show the deep connection between the characters in the play and the place.Secondly,the sense of substitution,emotional transmission and friendly interaction between interested groups generated by film and television works can increase the local attachment of the audience.The long-term attraction between people and the earth depends on the long-term attention of individuals to the place,and this attention depends on the emotional input of individuals to the place.Third,local identity is the driving force for the audience to maintain long-term attention to the local.The film and television tourism interest group formed on the basis of love and recognition has a high degree of loyalty.The place in the film and television is not only a background plate,but also a jigsaw of the meaning of life.When a place has more meaning,its value and meaning are more closely related to the audience’s self-identity construction,because local identity is generated.This recognition extends the audience’s attention to the local area.The relationship between people and local depth arises from this.