Analysis On The Mainstream Construction Of Self-made Music Variety In Bilibili From The Perspective Of Youth Subculture

In recent years,driven by many factors,as a two-dimensional network cultural community,Bilibili has been trying to break its own closed youth subculture circle through the output of mainstream original content,so as to promote the mainstreaming construction process of the platform.In August2020,the emergence of "Rap For Youth" opened a new situation of self-made music variety shows for Bilibili,and also opened up a new path of platform mainstream construction for Bilibili.Subsequently,the Bilibili also launched "The Next Banger" and other self-made music variety shows to try to continue the mainstream trend formed by "Rap For Youth",and the overall effect is relatively good.Based on the relevant theories of youth subculture,this paper will sort out the self-made music variety shows of Bilibili,and then conduct a detailed analysis of the background,causes,manifestations and influences of the mainstreaming construction of the program.This paper is divided into five parts.The first chapter firstly explains the two keywords of youth subculture and mainstream construction,and clarifies the double meanings of the content universality and audience circle generalization of the mainstream construction of self-made music variety shows in Bilibili.The second chapter analyzes the youth subcultural background of the mainstream construction of self-made music variety shows in Bilibili,and mainly uses the relevant theories of Birmingham School to explain in detail the style construction,spiritual core,content presentation and style performance of bullet screen propagation of collage,isomorphism and ideographic practice.The third chapter analyzes the causes of the construction of the mainstreaming of self-made music variety shows in Birmingham School,mainly from three aspects: the social context of technology empowerment and policy guidance,the multidimensional needs of youth subculture groups and the general audience,the foundation of original content and the platform of the layout of the circle variety shows in Bilibili.The fourth chapter uses the relevant theories of post-subculture,through the audience composition,content production,consumption guidance,from the outside to the inside,the expression of the mainstream construction of self-made music variety shows in Bilibili is detailed.The fifth chapter,starting from the pros and cons of the mainstreaming construction of self-made music variety shows in Bilibili,describes the double influence of the mainstreaming construction of the program.