Games And Idols: A Study On The Subculture Style Of The "Old Tomato" Community On The Bilibili Platform

Bilibili has long been regarded as a youth subculture community for research since its birth.Since its commercialization,the scale has been expanding,and the mainstream culture and commercial culture have also been entering.There are many emerging subculture phenomena in this traditional ACG subculture community,Old Tomato is one of them.As the first game video content creator to break through tens of millions of fans in the transformation and expansion process of Bili Bili,the reason why Old Tomato attracts a large number of fans and the reason why the style text produced by Old Tomato subculture community is popular in Bili Bili is very important.And the internal relationship of this subculture community are worth further study.Therefore,based on the text analysis of the video creation content of Old Tomato,a representative game video blogger in Bili Bili,and the comments of its fans,this thesis uses the means of network ethnography and interviews to help grasp the style significance of this subculture group.Based on the rich theoretical achievements of subculture at home and abroad,this thesis interprets its connotation from the perspective of understanding the text,and then analyzes the subculture style text in this group,trying to perspective the process of resistance and compromise of subculture groups in the process of commercial collection,and summarizes the individual identity and the reasons for the style change of the current Internet virtual subculture community And the development of virtual subculture is prospected.This thesis briefly summarizes the birth and development of Old Tomato,its creative style and the characteristics of its fans.On this basis,with the help of the text analysis of the interviewees,it further explores the reasons for the two main theme directions of the comment text:the commercialization of Old Tomato’s subculture community intensifies the differentiation of its fans,and the conflict,leaving and receiving of fans under the commercial incorporation The acceptance and compromise behaviors make the Old Tomato community become a subculture style supermarket,and these behaviors are manifested in the differentiation of the text in the comment area.Based on the case study of Old Tomato,this thesis reflects on the "resistance incorporation" model of Birmingham school.Nowadays,the resistance core of virtual subculture has been dispelled by consumer culture and commercial capital,and the boundary of subculture depending on style has been eliminated.Subculture style symbol has become the flowing subculture capital,and the individual identity of subculture is more changeable.The future virtual subculture will inevitably conspire with business logic,and the mainstream culture needs to strengthen the value guidance of virtual subculture.