Research On Interactive Communication Between Mainstream Culture And Subculture From The Perspective Of Post-subculture

In the new media era,where the social and cultural context and the media environment have changed,all kinds of subcultures loved by the youth group flourish and develop in the network,dividing the communication space of the mainstream culture.Some seemingly marginal subcultures actually affect the mainstream culture and social ecology.Mainstream culture and subculture have carried on a series of interactive communication in bilibili website.The relationship between the two cultures has changed from "resistance-oriented" to "weakening resistance ",showing a post-subcultural trend in the virtual field.Based on the virtual field of bilibili website,this study uses virtual ethnography,case analysis and in-depth interview as the main research methods to sum up the different strategies adopted by mainstream culture and subculture in the process of interactive communication.Although these strategies have achieved certain results,there are also individual "overturning" phenomenon,which is also a wake-up call for the two kinds of cultures.There will be some challenges in the process of interactive communication between the two sides.From the perspective of post-subculture,as the size and influence of young Internet users in our country gradually expand,the mainstream cultural communication in our country should seize the opportunity of interactive communication with subculture.As the main communication window of mainstream culture,mainstream media needs to help the mainstream culture to return to its correct position.Therefore,this study also puts forward corresponding opinions on the future dissemination of mainstream culture in China.Innovation:1.The research on the relationship between mainstream culture and subculture is innovative from the perspective of post-subculture theory.2.Combined with many cases,it is innovative to analyze the interactive communication phenomenon between mainstream culture and subculture in the new media era.