Study On The Problems And Countermeasures Of Rural Public Cultural Services Under The Background Of Rural Revitalization System Construction Research

The 19 th National Congress of the Communist Party of China has put forward the major decision and arrangement of implementing the rural revitalization strategy,and the rural public cultural service is regarded as an indispensable part of the strategy.Rural public cultural service means that the government enriches rural cultural life by investing financial funds,building rural cultural facilities,carrying out cultural activities and providing cultural products.The strengthening of public cultural services in rural areas can effectively promote the inheritance and development of rural culture,improve the cultural quality and life quality of farmers,expand the rural cultural market,promote the transformation and upgrading of rural industries,and enhance the attractiveness and vitality of rural areas.Therefore,the rural public cultural service plays an important supporting role in the process of implementing the rural revitalization strategy.In the process of improving rural public cultural services,the government needs to increase investment,optimize the service system,deepen rural cultural construction,provide diversified cultural products and services,and form a complete rural cultural industry chain.At the same time,the development of rural public cultural services needs the participation and support of the government,social organizations and individuals,forming a virtuous circle of government-led,market-oriented and social participation.In addition,the promotion of rural public cultural services can also promote the emergence of rural population flow and return of talented people,realize the introduction and retention of rural talents,and provide important talent support for rural revitalization.This paper first clarified the research background and significance,and then took the public cultural service of Z town as the research object,through data reference,questionnaire survey and field visit,in-depth understanding of the current basic situation of the construction of cultural facilities in Z Town,the current situation of the construction of cultural activities team,the development of cultural activities,as well as the analysis of its possible problems and reasons.Finally,by drawing on the experience of other advanced areas in China,relevant countermeasures are proposed from the aspects of rural public cultural infrastructure,supply subjects,capital investment,villagers’ demands,talent team construction,etc.in order to further improve the supply level of public cultural products in Z Town,and provide theoretical support and experience reference for the current reform and innovation of Z Town government.