Analysis On The Evolution Process And Influence Mechanism Of The Coupling Of Foreign Cultural Exchange And Inbound Tourism

The strategy of "culture going out and tourists coming in" has attracted the attention of many countries in the world,and the interactive effect of cultural exchange and inbound tourism is becoming more and more obvious.How to better integrate and coordinate the development of cultural exchange and inbound tourism has become a hot issue for scholars.At present,there are few studies on the coupling coordination degree of cultural exchange and inbound tourism,and the coupling of cultural exchange and inbound tourism helps to enrich the theoretical system of culture and tourism.Due to the frequent cultural exchanges and tourism activities between China and Japan and South Korea,this paper uses the panel data of inbound tourism and foreign cultural exchanges between China and Japan and South Korea from 2000 to 2019,selects China and Japan and South Korea as a case,and uses the comprehensive development level evaluation model,coupling coordination evaluation model and multiple linear regression model to deeply analyze the coupling evolution process of inbound tourism and foreign cultural exchanges between China and Japan and South Korea Influencing factors and action mechanism,summarize the commonalities and differences of the coupling between inbound tourism and foreign cultural exchanges between China and Japan and South Korea,and put forward optimization paths and countermeasures.The research conclusions show that:(1)the comprehensive development level of inbound tourism in China,Japan and South Korea fluctuates greatly and changes violently.On the whole,it shows a rising state of fluctuation.Between China and Japan: the comprehensive development level of China’s inbound tourism to Japan fluctuated frequently in the early stage and showed the evolution characteristics of rising in the later stage.The comprehensive development level curve of Japan’s inbound tourism to China generally showed the evolution process of fluctuation and change.Between China and South Korea: the comprehensive development level of China’s inbound tourism to South Korea fluctuated frequently in the initial stage,and developed steadily after 2011.The comprehensive development level of South Korea’s inbound tourism to China fluctuated and increased from 2000 to 2014,and then began to decline.It reached the minimum value in 2017 and did not return to the maximum value in 2014 by 2019.(2)The growth curve of the comprehensive development level of foreign cultural exchanges between China,Japan and South Korea shows the evolution law of fluctuating growth,and there are many small "peaks and valleys".The comprehensive development level of cultural exchanges between China and Japan shows a fluctuating trend,and the comprehensive development level of cultural exchanges between Japan and China fluctuates greatly.Among them,2001 is the lowest value of the comprehensive development level,and 2018 is the maximum value of the comprehensive development level.The comprehensive development level curve of foreign cultural exchanges increased rapidly in the early stage and decreased significantly in the later stage,showing a fluctuating evolution process as a whole.The comprehensive development level curve of cultural exchanges between China and South Korea showed a fluctuating and rising level as a whole.The comprehensive development level curve of cultural exchanges between South Korea and China showed a fluctuating and rising trend from 2000 to 2008,and the degree of fluctuation was more frequent in 2009.(3)Compared with the comprehensive development level curve,the fluctuation degree of the coupling coordination degree curve of inbound tourism and foreign cultural exchanges between China and Japan and South Korea is relatively stable,but there are still many small "peaks and valleys".Among them,the fluctuation degree of China to Japan coupling coordination degree and China to South Korea coupling coordination degree is relatively stable,and the fluctuation degree of Japan to China coupling coordination degree and South Korea to China coupling coordination degree is relatively large.(4)The unbalanced trend of the coupled development of inbound tourism and foreign cultural exchanges between China and Japan and South Korea has significantly improved,and most of the short boards of different coordination have gradually disappeared,evolving along the track of "lagging foreign cultural exchanges / inbound tourism synchronous development".Therefore,in a short time,the coupling of inbound tourism and foreign cultural exchanges between China and Japan and South Korea is in a state of continuous development.(5)There are many factors affecting the coupling coordination degree of inbound tourism and foreign cultural exchanges between China and Japan and South Korea.Firstly,the influence mechanism of the coupling and coordination of the two systems should be summarized,and then analyzed quantitatively to add quantitative proof to the theoretical system.The level of economic development,population size,national relations,the degree of opening to the outside world and the degree of informatization have a significant impact on the coupling scheduling of inbound tourism and foreign cultural exchanges between China and Japan and South Korea.Finally,according to the conclusions,it provides corresponding countermeasures and suggestions for promoting the in-depth integration of China’s inbound tourism and foreign cultural exchanges.