Cultural Experience Design Based On Beijing Dialect Cultural Gene

Beijing dialect is an important local intangible cultural heritage in Beijing,which contains a huge amount of cultural resources that can be tapped and utilized.Cultural experience product design is based on cultural resources and combines the perspective of experience design to design cultural and creative products,which can create excellent experiences with rich cultural connotations for users.At present,the promotion and inheritance of Beijing dialect culture is facing a declining dilemma.Beijing dialect cultural resources lack systematic cultural gene feature mining and cultural and creative product output from the perspective of experience design.To sum up,the main research purpose of this topic is to explore the cultural genes of Beijing dialect,explore the cultural characteristics of Beijing dialect and apply them to the design of digital cultural experience products.First of all,through the process of data extraction,focus group discussion of cultural experts,KJ method and other processes,this topic attempts to dig out 7 primary cultural factors and 15 secondary cultural factors of dominant genes and recessive genes in Beijing dialect.After completing the extraction,collation and interpretation of cultural factors in Beijing dialect,this study also conducted a qualitative and quantitative combination of cultural factor weight assessment based on the AHP method,and evaluated the weight among factors in combination with three indicators,and produced relevant conclusions that provide a reference for subsequent design.This topic is based on the cultural three-level model theory,attempting to explore the structure and product elements of experiential products in language and culture from this theoretical perspective.Based on case studies,three methods for extracting visual elements of language and cultural products are tentatively summarized and proposed.In addition,in order to find design opportunities and entry points from existing online language and cultural creative products,this project collected and analyzed digital language and cultural related competitors,focusing on the design rules and existing shortcomings of interactive content,and proposed language and cultural creative product design strategies to guide subsequent design.Based on the above theoretical part of the research,this topic has carried out the design and production of the Beijing dialect culture experience product,"Beijing rhyme".In order to restore the interaction process of Beijing discourse and create a cultural experience with a sense of participation and immersion,this cultural product refers to the product form of interactive games with audio characters,integrates cultural interaction content and visual content,and is created under the guidance of the element structure of language and cultural products under the cultural three-level model and the design strategy proposed above,combined with the cultural factor extraction and evaluation results of this topic.After completing the creation,this project combined questionnaire and interview methods to conduct product testing,collected user feedback,and analyzed the results.In general,this topic tentatively extracted and evaluated the cultural genes of Beijing dialect culture from the perspective of design science,discussed the structure and visual elements extraction methods of digital language cultural experience products,the design strategy of digital language cultural experience products,and carried out design practice and evaluation.It is of positive significance for the expansion of the application of cultural factor extraction methods and the protection and promotion of Beijing dialect culture.