Research On The Design Of Jingmen Dialect In Tourism Cultural And Creative Products

Jingmen dialect bears the historical civilization and humanistic emotion of jingmen and is an important symbol of the uniqueness of Jingmen culture.With the modernization and transformation of the city,more and more young people in Jingmen do not know the local dialect,and the marginalization of Jingmen dialect is becoming more and more serious.As the government has issued relevant policies on tourism resource development and vigorously advocated the use of local characteristic culture to promote the development of local tourism culture,this paper tries to show the unique charm of Jingmen dialect in tourism cultural creation from the perspective of visual communication based on the existing linguistic research results.The paper consists of six chapters: Chapter one is the introduction,which mainly introduces the research background,research purpose and significance,domestic and foreign status quo and theoretical innovation.The second chapter mainly studies the general situation of Jingmen dialect,including its historical evolution,and selects representative dialects for comparative investigation and analysis in order to find the language characteristics of Jingmen dialect,which lays an accurate and rich theoretical foundation for the whole design.The third chapter is through the current situation of jingmen tourism cultural products research,for the follow-up research and design positioning to play a scientific pre-planning role.The fourth chapter formulated the design strategy of jingmen dialect cultural and creative products on the basis of the previous theoretical research and the existing jingmen cultural and creative products research.The fifth chapter applies the history,language and cultural characteristics of Jingmen dialect to the research and development of tourism cultural products and series design under the guidance of design strategies.Chapter six is the overall sorting and summary of the research process of this paper.Through the research and design of Jingmen dialect in tourism cultural creation products,it plays a positive role in promoting the cultural transmission and inheritance of Jingmen dialect.