The Cultural Creative Products Packaging Design Of Shaoxing Dialect Museum

In recent years,the cause of culture and Museum has become an important theme of the development of national cultural industry.The exploration of culture and Museum products and packaging design promotes the development of the museum's own economy and culture while promoting the museum's characteristic culture,and achieves the double promotion of products and culture.Dialect,as a typical representative of local cultural differences,has a high value of cultural communication due to its vivid language expression and way.Shaoxing dialect is one of the important carriers of inheriting the national and regional culture of Shaoxing,recording the long process of regional historical change and development,as well as various traditional cultures,folk customs and folk proverbs.However,with the development and popularization of Putonghua,dialects are gradually replaced by Putonghua.Even the local people,there are a large number of people who can't speak their own regional dialects,and dialects are facing an awkward situation that can't be well protected and inherited.This paper takes Shaoxing dialect as the research object,analyzes and compares the packaging design of domestic and foreign cultural products and related regional dialect cultural products,abstracts and summarizes the visual elements according to the phonetic semantics of Shaoxing dialect,realizes the visual conversion of Shaoxing dialect,and applies it to the development and packaging design of cultural and creative products.Through the creative design of products and packaging,develop practical dialect cultural creative product packaging design,integrate dialect into cultural creative product packaging design,enhance the visual effect of dialect cultural creative products and packaging design,and close cultural communication with consumers.While exploring how to make Shaoxing dialect present in specific design and creation,it has played a certain research role in the protection,inheritance and development of Shaoxing dialect,provided certain reference significance for Shaoxing dialect Museum and packaging design of dialect cultural and creative products,and made a modest contribution to the protection and development of Shaoxing dialect.