Research On Creative Product Design Based On Regional Culture

China has a profound historical and cultural heritage,and regional culture has always been a research hotspot in various academic circles.As a business card in a specific area,the regional culture shows the unique charm to the world and also provides a continuous source of inspiration for creative product design.The globalization of today’s world has allowed the exchange and integration of cultures across the country,but it has also triggered the phenomenon of cultural homogeneity at a certain level,leading to the lack of confidence in the local culture of some local residents.Creative products are the physical and cultural carriers of regional culture.Xuzhou City is vigorously developing cultural and creative industries,seeking to create a unique urban brand and identity positioning,in order to inherit and promote Xuzhou regional culture.The thesis takes creative products under the influence of regional culture as the research object,based on the regional cultural categories,creative product characteristics,and product design methods,etc.,carried out related basic theoretical research on regional culture and creative product design,in order to better promote regional culture Integration with creative product design.The regional culture is combed from the three levels of physical culture,behavioral culture and spiritual culture,and the impact of different parts of the regional culture on the surface,middle and deep layers of creative products is elaborated.Through case demonstration and systematic theoretical analysis,further Clarified the design value of Xuzhou regional culture in creative products.The paper summarizes the general performance characteristics of creative product design in the cultural image layer,regional characteristics and creation traditions,and through literature research and field investigations,summarizes the current status of creative product analysis and problems under the influence of Xuzhou regional culture,and draws on cases In the preliminary excavation,four general methods of creative product design,such as decorative extractive design,skeleton fusion design that integrates functional modeling and element structure,interpretive design that reflects the deep connotation of cultural elements,and interactive experience design,were adopted.The creative product design practice of Xuzhou regional culture verified the feasibility of this method.The paper has 43 pictures,5 tables and 79 references.