Design Research On Cultural And Creative Products Of The Red Culture Museum Based On The Perspective Of User Perception

In recent years,the country has made great efforts to develop the cause of red culture,and people’s demand for cultural and creative products of Red Culture Museums is also growing day by day.Due to the improvement of public aesthetics,the cultural and creative products of the Red Culture Museum have become increasingly prominent.With the deepening of the user-centered design concept,the research explored the design and development of cultural and creative products of Red Culture Museum from the perspective of user perception,and sought countermeasures to solve the problems of homogenization and texturing existing in current product design.At the same time,users should be regarded as the main participants in product design to weaken the subjectivity brought by designers leading the whole design process.First of all,the paper conducts a desktop study on Red Culture Museums,summarizes the number and six categories of Red Culture Museums,and discusses the scope and definition of Red Culture Museums.For each kind of Red Culture Museum,the design and development status of the existing products are analyzed from the aspects of sense,efficiency and understanding.Secondly,based on the user-centered concept,the problems existing in the design process of cultural and creative products of the Red Culture Museum in the three steps of design preparation,design conception and design implementation are analyzed,and the general design and development process of cultural and creative products of the Red Culture Museum is constructed from the perspective of user perception.The research selects the memorial hall of the battle of crossing the river in Hefei city as the object of practice verification,and selects the desktop lamps as the object of product design.In order to obtain the perceptual preference information of the cultural and creative products of the Red Culture Museum,the semantic difference method combined with the questionnaire survey was used to obtain the influencing factors of the perceptual preference of the users on the color,material and shape of the desktop lighting products stimulated by the five sense channels.At the same time,in order to obtain the red culture information of the Battle of Crossing the River Memorial Hall,user interviews were conducted to screen and classify the influencing factors from the tangible material level,behavior habit level and intangible spiritual level.The correlation coefficient among the influencing factors was analyzed by the grey relational degree method,and the matching relationship between the influencing factors of the user’s perception preference of cultural and creative products and the influencing factors of the cultural information of the Red Culture Museum was constructed,and the analysis results were further transformed into design results.Designers were introduced to carry out the Red Culture Museum cultural and creative product design workshop,the design direction was analyzed and summarized,the design vocabulary was transformed,and then the prototype of the Red Culture Museum cultural and creative product was obtained.Finally,the perception measurement scale was used to conduct the prototype test and evaluation of the Red Culture Museum cultural and creative product design scheme,and the data results were analyzed to verify the feasibility of the Red Culture Museum cultural and creative product design process from the perspective of users’ perception,and the feasibility of the perception matching model was also verified.In the course of the study,explores the related concepts of Red Culture Museum range,to verify the Red Culture Museum wen gen user perception of important role in product design process,in view of the Red Culture Museum wen gen product design put forward the concrete countermeasure and the suggestion,in order to improve Red Culture Museum wen gen product design and development put forward the optimization on the procedures,methods,tools.