Research On An Innovativedesign Approach For Actionmetaphors

With the diversification and complexity of industrial products,design should pay more attention to the dialogue between products and users,focus on the sense of user experience,reduce user learning costs,and express product information in a way that is more in line with people’s cognition.As a basic way of human cognition of the world,action metaphor is based on the experience and constructed memory that exist in human mind.Action metaphor design is the intersection of metaphor and design in action behavior,which is characterized by conforming to user cognition,evoking user memory,and improving the knowability of product function operation.With the combination of action metaphor and design,the product can guide the user to interact with it in a way that is consistent with the user’s perception.The research is mainly carried out in three aspects:(1)analyze the underlying logic of action metaphor design,and discuss the principles of action metaphor design by combining the three components of action metaphor;(2)analyze the current situation and practice of current metaphor design methods,and summarize the shortcomings of current metaphor design methods in the form of mutual promotion between theory and practice;(3)Combining the principles of metaphor design and the shortcomings of current metaphor design methods,we will innovate the action metaphor design method and verify its feasibility with practical cases.Product metaphor design is an effective way to guide users to use and improve the usability of products.The purpose is to explore the expression and method of action metaphor in industrial design,and to provide reference for metaphor design in industrial design.Grasp the development and history of metaphor,use structuralist analysis to clarify the underlying logic and characteristics of metaphor design from different disciplinary perspectives;secondly,analyze the design principles of action metaphor design based on the current stage of theory and practice,combine the underlying logic,and propose action metaphor design methods according to the design principles;finally,discuss the practical application of the methods with relevant cases and design practice.Through the study of action metaphor expression and method,the concept of action metaphor design is clarified,and the four principles of action metaphor design are discussed: appropriate and accurate symbolic meaning,meaning is conveyed,in line with the user’s cognitive psychology,and in line with the user’s sensory perception.Based on these four principles,we propose the action metaphor design method and introduce the concept of fluency to improve the user’s perception and expand the pathway of metaphor expression through fluency.The specific methods of action metaphor design: ontology function analysis,interactive action feature extraction,source domain attribute stripping,attribute ordering,primary and secondary metaphor combination,and metaphor building by sense of fluency.It provides a new idea and reference for action metaphor design in industrial design,which is of practical significance to enhance consumer experience and promote product promotion.