The Application Of Metaphor In UI Design

The appearance of UI interface solves the problem of the interaction between man and machine, which makes the information from the outside world can be seen by the electronic screen. Its emergence has reached a wide range of social exchanges, to a certain extent,promoted the development of human civilization. The essay selects the typical Apple operating system as the main object of study, through the design of the view design research on metaphor of Apple UI interface, the integrated use of design, methods of rhetoric research,combined with semiotics, color science, research methodology, cognitive, focuses on the application of the way of metaphor in the design of UI and its characteristics.The essay reviews the metaphor and related theoretical research from the cognitive metaphor based on the analysis of the metaphor of the origin, formation and operation mechanism, found that metaphor is a commonly used linguistic phenomenon, it is a way of thinking on common human experience based on more people find a way of cognition and exploration the objective of the world. In the visual language based UI interface development process, the introduction of metaphor promoted the rise and popularity of smart electronic computer, mobile phone and other mobile devices. On cognitive function of metaphor has in the UI design, function, rhetorical function and characteristics of communication, media advantages of electronic equipment are analyzed and summarized. Finally, the essay analysis the design from the three aspects of space, graphics, color of Apple interface system and application scenarios are more comprehensive. Based on eye tracking test, summed up the visual metaphors in language plays an important role in the design of UI, which are the internal structure of "spatial metaphors highlight UI interface," information content "graphic metaphor transfer UI interface," functional category "color metaphor induction UI interface.Through the analysis and study of the metaphor UI in the interface, in order to enhance the design ability, experience to provide a reference to improve the quality of human-computer interaction and improve the user.