| In recent years,with the rapid development of rural tourism,more and more villages begin to use regional resources for tourism development.The combination of rural tourism and culture has become an important way to improve the quality and upgrade of rural tourism.Shennongjia Xiagu Shadow puppetry,as an intangible cultural heritage,is full of life wisdom and spiritual civilization of local people.This topic takes shadow puppetry as the carrier,explores the connotation of rural culture through innovative visual expression of "story" cultural creation,promotes the integrated development of Shennongjia tourism industry and cultural industry,and explores a new path suitable for the development of intangible cultural heritage culture.This research is mainly divided into three parts.First of all,it takes the shadow play creation in Shennongjia under the background of cultural tourism as the research object.Through the analysis of the present situation of shadow play creation,it innovatively puts forward the "story" expression method of shadow play creation.Based on the comparative analysis of shadow play creative cases,we can master the current trend of shadow play creative design,elaborate the concept and design principles of "story" creative design,explore the feasibility of integrating shadow play art into "story" creative design,and lay a theoretical foundation for the later design practice.Secondly,it analyzes the current situation of Shennongjia shadow puppetry,summarizes the characteristics of Shennongjia shadow puppetry from the four aspects of production technology,modeling style,performing arts and regional culture,analyzes the current inheritance difficulties and transmission restrictions of Shennongjia shadow puppetry,and then summarizes and sorts out the ideas of cultural and creative development.Finally,by means of field investigation and literature review,the orientation of design practice is analyzed and summarized,and strategies are formulated to complete the corresponding design practice.The research structure of the subject starts from the three perspectives of historical legend,ethnic characteristics and non-genetic inheritance to explore more representative cultural stories.Through the integration with shadow play,the story is popularized to innovation,to create non-legacy brand,to design and create logo,IP,illustration and cultural products,and to realize the visual expression of "story" cultural creation.The research on the cultural and creative design of intangible cultural heritage is an important means to carry forward the excellent traditional culture of the Chinese nation and promote the construction of spiritual civilization and cultural innovation and development.Taking cultural innovation as the path,the topic discusses the extension of the cultural industry chain,promotes the transformation and development of traditional tourism,and realizes the two-way interaction,bilateral development and collaborative progress of culture and tourism. |
