Research On The Transformation Path Of Cultural Route IP Tourism Products

As a new type of heritage,cultural route show broad research space and research prospects.The integrity of linear cultural heritage from the perspective of cultural routes has also been widely studied and made a lot of achievements.In the context of the continuous development of cultural route and IP theory,the trend of good practical background in cultural and tourism development,and the practicality of cultural route IP tourism product transformation,the paper uses field investigation research methods,interview methods,literature research methods,and other methods to take the linear cultural heritage—Yunnan-Vietnam Railway as a research case,and conducts in-depth research on the transformation path of cultural route IP tourism products based on the case,Further guide the transformation of diversified cultural and tourism IP tourism products.Secondly,through the analysis of relevant theories and concepts such as cultural route theory,IP,and cultural route IP,combined with the tourism product system,the "three 13 layers" content system of cultural route IP,and the internal mechanism of cultural route IP tourism product transformation,the paper constructs a cultural route IP tourism product transformation model,and further proposes the "four 12 points" path system of cultural route IP tourism product transformation,As a theoretical support for the research on the transformation path of cultural route IP tourism products.At the same time,based on theoretical support,conduct case studies on the Yunnan-Vietnam Railway.This includes analyzing the concept and connotation of the Yunnan-Vietnam Railway IP based on concepts such as IP and cultural route IP;Analyze the IP content system of the Yunnan-Vietnam Railway based on the theoretical foundation of the "tthree 13 layers" content system of cultural route IP;Based on the theoretical foundation of the cultural route IP tourism product transformation model and the "four 12 points" path system,this paper analyzes the existing paths of the Yunnan-Vietnam Railway IP tourism product transformation,and combines the author’s on-site research to analyze the current situation of transformation.Finally,based on theoretical support and a case study of the transformation of Yunnan-Vietnam Railway IP tourism products,the paper provides a comprehensive and detailed explanation on the existing paths of the transformation of Yunnan-Vietnam Railway IP tourism products,and analyzes the transformation path of Yunnan Vietnam Railway IP tourism products based on the "four 12 points" path system of cultural route IP tourism product transformation.And ultimately analyze and conclude that the "four 12 points" path system for the transformation of cultural route IP tourism products has guiding value and universality for the transformation of Yunnan-Vietnam Railway IP and even diversified cultural tourism IP tourism products.At the same time,based on the difficulties and unresolved issues encountered in the research,the paper also proposes some topics that can be further studied in the future.