Research On The Suitability Of Industrial Heritage Tourism Development In Bisezhai Station Of Yunnan-Vietnam Railway

Bisezhai is a hundred-year old station on the Yunnan-Vietnam Railway.With the decline of the transportation capacity of the Yunnan-Vietnam Railway,Bisezhai has changed from a first-class station to a fourth-class station,and finally it is abandoned.Nowadays,due to the particularity of resources and heavy historical load,Bisezhai is well-known by tourists as an important location for the film Fanghua(directed by Feng Xiaogang).At present,Bisezhai station is still under construction.If we want to rely on tourism development to drive local economic development,how to reflect the shortcomings of Bisezhai station's industrial heritage tourism development with the help of tourists' perceived value,and how to adopt countermeasures and suggestions according to tourists' perception are worth thinking about.On the basis of certain documents,this study discusses the tourism value of industrial heritage,and based on the tourists' perceived value,establishes 8 perceived dimensions of industrial heritage tourism development in Bisezhai station,27 index systems of perceived elements.On the basis of t-test of individual samples and t-test of paired samples,IPA analysis is conducted from the importance and satisfaction of tourists' perception.The research shows that aesthetic perception,image perception of tourist destination and economic value perception are of high importance and performance.We should continue to maintain and enhance the advantages of each dimension.Although the importance of service perception dimension is not high,it is also very important to consider the future service in tourism.So it is suggested to maintain a good state.Tourism function perception,environmental facility perception and knowledge education perception are in the third quadrant,which are the lower priority areas,but their importance cannot be ignored.What needs to be improved in the four quadrants is the cultural perception of industrial heritage.In the analysis of 27 specific perceptual factors,we can know that the significance and performance of sites and historic sites,integrity,rarity,artistry,popularity,spiritual benefits and other perceptual factors are high and need to be maintained.The supply of education potential,commodity price and money cost is not excessive and can be maintained.Leisure and relaxation,safety and order,sanitation and tidiness,service attitude and cultivation are located in the lower priority area,but considering the development of future experience tourism and interactive tourism activities,the priority is lower but not negligible.Site display,site experience,activity richness,tourism convenience and transportation convenience are the key improvement areas in the fourth quadrant,which need to focus on the development of these factors.Finally,based on the quadrant of each perception factor,the paper puts forward the strategies of maintaining,focusing on improvement,innovation and adjustment,and provides suggestions for the development of industrial heritage tourism in Bisezhai station.