Research On The Gamification Design Of Cultural Creation In Nanjing Chinese Imperial Examination Museum Based On Design Semiotics

Museum cultural and creative products have been developing rapidly in recent years,and major research institutions at home and abroad have been committed to promoting the innovative development of museum cultural and creative products.Design semiotics conforms to the designer’s way of thinking,design principles and design methods,so it has been widely used in the design of cultural and creative products.In addition,gamification is a highly interesting,interactive and participatory interactive mode,which can motivate users to a certain extent and promote the communication of museum culture.This paper takes design semiotics and gamification design as the theoretical basis,and studies the gamification design of cultural creation in museums as the object.First of all,through literature research and market research,this paper summarizes the cultural and creative products of museums,sorts out the development status of cultural and creative products of museums,and summarizes and extracts the problems faced by cultural and creative design of museums.Through literature research,design semiotics and gamification design related theoretical concepts are studied,and design semiotics methods and four dimensions of interpretation are summarized.PBL elements of gamification design and gamification DMC system are clearly defined,and the relationship between various levels of DMC system in museum cultural and creative design is sorted out from the design and cognitive levels.Secondly,combined with relevant theoretical research,this paper defines related concepts of museum cultural and creative gamification design,refines the characteristics of museum cultural and creative gamification design,and sorts out the gamification design process of museum cultural and creative.The mapping relationship between gamification and museum culture is clarified,and the relationship among users,museum culture and cultural and creative products is analyzed,so as to build the dynamic model of museum cultural and creative gamification design.Then,from the perspective of gamification,it interprets and transforms design symbols for the gamification design of museum cultural creations.Based on the product design process,it constructs the sequence of symbol interpretation from semantic to pragmatic,then to context,and finally to language structure.The symbol interpretation is integrated into the design dynamic model,and the relationship model of “design dynamic force – symbol” is constructed.Based on the gamification design process of museum cultural creation and the content and sequence of symbol interpretation,the gamification design method model of museum cultural creation is constructed based on design semiotics.Finally,through the proposed gamification design method model of museum cultural creativity based on design semiotics,the design practice of cultural creativity of Nanjing China Imperial Examination Museum was carried out,and the design of “Tribute Courtyard Layout” cultural creativity scheme was output,tested and optimized.By introducing design semiotics and gamification design theory,this study provides theoretical guidance for museum cultural and creative design,standardizes the process and methods of museum cultural and creative design,provides new ideas for museum cultural and creative product design,and enrichis the research content of museum cultural and creative design from the perspective of gamification.